Senior Product Marketing Manager

Full time/ Location: Spain (Barcelona), Bulgaria (Sofia), Europe (Remote)

Founded in early 2017, WebPros brings together some widely used web hosting, billing automation, infrastructure, server management and online marketing software solutions. Constantly adding new brands and products to its portfolio, in its current formula, WebPros comprises Plesk, cPanel, Nixstats, SolusVM, WHMCS, XOVI and koality. Overall, we power more than 85 million websites on more than 900,000 servers worldwide.

Our global team is made up of 600+ tech-loving professionals with offices around the globe. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy.

Role Overview:

As a Senior Product Marketing Manager, you will play a pivotal role in shaping the success of our products. You will be responsible for developing and executing marketing strategies that drive product adoption, revenue growth, and market share. We are looking for an experienced and strategic thinker who can combine market insights with creative marketing campaigns to position our products as industry leaders. You deeply understand the hosting, web agencies, web professionals target audience’s everyday challenges and can succinctly explain how their product helps solve customer problems. Through close collaborations with product owners, marketing content designers and writers, and product developers, you will shape effective marketing content.

Key Responsibilities

• Own your products and be the go-to person in marketing converting technical product descriptions into solutions for partners and end customers in the respective target group.
• Build solid relationship with product managers to develop and execute comprehensive product marketing strategies that align with company goals and objectives.
• Conduct market research to understand customer needs, competitive landscape, and industry trends.
• Define and communicate the unique value proposition of our products to different customer segments.
• Collaborate closely with cross-functional teams, including product development, sales, and marketing, to drive product launches and go-to-market strategies.
• Create compelling marketing content briefings for collaterals, including sales enablement materials, product documentation, and customer case studies.
• Measure and analyze the effectiveness of marketing content and the go-to-market initiatives and adjust strategies accordingly.
• Convert prospects into paying customers through consistent communication.
• Act as the product evangelist, presenting at industry events, webinars, and conferences.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Native command of the English language. A second language would also be desirable.
• Previous experience in B2C, B2B, , B2B2C marketing of SaaS / IaaS products or similar digital products preferably hosting, monitoring tools, or CMS industries. Understanding of basic hosting concepts.
• Proven track record of successfully launching and marketing products.
• Basic understanding of SEO requirements.
• Exceptional communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong written and verbal communication skills.
• Deep understanding of market trends and product lifecycles in the web professionals, web agencies, and/or hosting industry.
• Firm grasp of ways to develop strategic product marketing campaigns.
• High degree of empathy for others’ perspectives and circumstances.
• Sharp negotiation tactics.

Why WebPros?

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate global team.
• Opportunity to learn about a wide range of products and gain valuable experience.
• Hybrid or Remote working structure: in Spain (Barcelona), Bulgaria (Sofia), or Europe (Remote)
• Make a real impact in our organization with a flat HR structure where every idea counts.
• Experience a dynamic working environment where a single great idea can change the direction of products.