When CTO, Jan Loeffler, reveals Plesk Hosting Tactics at Cloudfest 2018 [Video]
Our Plesk CTO, Jan Loeffler, made his grand entrance at CloudFest, Rust, yesterday. As he entered the main forum room bouncing a Plesk-branded football, the Fifa World Cup anthem came on for all to hear. He was going to share inside tactics on how to win, what he called, the ‘Hosting Champions League’.
Jan joined Plesk 2 years ago as CTO with the vision to have Plesk become the leading hosting control panel worldwide, and keep it that way. He’s a diehard football fan. But there’s another thing he feels absolutely passionate about – and that’s cloud hosting. At Cloudfest 2018, he brought these two worlds together.
When hosting becomes a game, you need to go long and strong to win the league and increase your revenues. Now Jan reveals how to take home the gold, with collected advice from none other than our very own Pleskian community.
Who are the likely Hosting contenders?
Think of the hosting industry as if it were a football league game. Where would you put your money? And if you think of the likely contenders – how well are they playing the game, and what are they doing?
This is what Jan’s trying to gauge when we look internally. Are we being team players? Are we coaching our customers on what’s best? According to Jan, you can only win the Hosting Game by adapting to what your customers want.
Jan’s advice for all the Hosting teams out there
Offer Hyper-tailored Solutions
How can you score and win the hosting cup? Jan insists that hosters can only compete with giants like AWS by offering cloud service solutions to customers on top of their standard offers.
“Customers want simplicity and great service, which is something that’s difficult for companies like AWS to provide. This is where you, hosters, should step up and become your customers’ coaches. You have the experience and the infrastructure to “tackle the defense” and to advise them to design perfectly adapted solutions.”
Notice the current hosting scene and how many traditional hosters have ignored the winds of changed and not adapted. None of these traditional hosters would have made it to the Premier League if this were a tournament. Jan suggests offering a custom solution and charging a higher price.
Address the Current Web Developer Trends
Get on the WordPress Wagon. WordPress dominates as the most popular way of building websites with 30% of all websites built on this platform worldwide. Half the WP sites out there are hosted by 15 hosting groups. Jan says “WordPress is a must-have for all hosters and service providers”. The current hosting winner for WordPress is GoDaddy as they host most of the wordpress sites all over the world.
Another one is git. Why don’t hosters use git if 70% of web developers use it as their source control system? That’s why Jan advises hosters to include this in their offering. Go where your customers are.
The Call to Hosters
Our hosting partners continue to launch new products, and now they’re even doing so with the new Plesk Onyx and all its updates. We’re talking AI, SEO, Security – the works. So a big thank you to the following hosting partners for their immediate support with our latest product: Infortelecom, UOL, InterNetX, ZNetLive, Conetix, Codero, A2 Hosting, Axarnet, Webplus, Exabytes, Managed.com, OzHosting, 34sp.com, Ptisp. Jan quotes Van Gogh in saying that it’s all the little things that lead to success, and we all agree.
Finally, Jan encourages hosters to step out of their comfort zone and team up Plesk. A proven ally that runs on all the major cloud players, like Amazon AWS, Microsoft Azure, and Google Cloud. You can plan your gameplay with the all-in-one platform in your corner. And use the available extensions and features in order to win the Hosting Cup. Even the sky isn’t the limit when you can scale to the cloud.
So, who won the Plesk football?
You didn’t think the Plesk-branded football was just a prop, did you? What would Cloudfest be without a little competition added to the mix? Jan fired a Plesk-Trivia question to the audience, promising to award the Adidas ball to the first correct respondent. “Which is the most visited feature page in Plesk?” he asked.
Answers started shooting from all directions. “WordPress Toolkit” – good following, but no. The “Extension Catalog” – nope, even more than that. “The Dashboard?” – close, but no. And it wasn’t the login page either! “The help page?” – no, that’s low on the most viewed list, says Jan cheekily.
In the end, it was Patrick Blank from WSPN who gave the right answer and took home the football. Let’s leave a bit of mystery here. Can you guess what the most visited feature page on Plesk is? Let us know in the comments below!
Watch Jan Loeffler’s full keynote speech here
Video Update (March 20, 2018): We now have Plesk CTO – Jan Loeffler’s entire talk below. It’s 23 minutes of great insights – hit play to have a listen. Jan also shares what’s new on Plesk Onyx, justifying all the buzz around it. And the answer to the trivia question will be revealed at the end: “Which is the most visited feature page on Plesk?”