The Smart Guide to Starting your Web Hosting Business

Starting a new web hosting business in 2018 is tough. You’re competing against companies like Rackspace and GoDaddy – they’ve got deep pockets and mega technical strength.

At the same time, customer expectations have also increased. Web hosts could once operate as a simple place to store files or run a server. That’s not enough anymore. Especially if you plan to build a lasting business.

#1. Get smart about the competition

Web hosting busienss - step 1 - Get smart about your competition

To help you understand what you are up against, let’s take a look at two successful web host companies: Rackspace and WP Engine. Rackspace offers a wide range of web hosting services while WP Engine specializes in the WordPress platform.

First Web Host Business Case Study: Rackspace

Rackspace case study - web hosting business example - hwo to set up your own web hosting business

Based in Texas, Rackspace is a giant in the web hosting industry. Take a look at their technical offerings:

1. Managed hosting
Of course, you’d expect the company to offer Linux and Windows managed hosting. Rackspace also provides VMWare and has earned recognition for its VMWare performance.

2. Application services
This is an exciting example showing how to provide additional value beyond traditional web hosting. For Rackspace, application services include business analytics (e.g. SAP, Microsoft and Tableau products) and database services (e.g. staff expertise includes MySQL and NoSQL database implementations).

3. Specialized cloud services
Rackspace boasts a deep bench of technical talent. Including 800+ AWS (Amazon Web Services) professionals and others covering Microsoft Cloud and Google Cloud. Notably, Rackspace also has a dedicated service for government customers, a lucrative segment known for its exacting security requirements.

Now, I know what you’re thinking. If you’re early in the process of starting a web hosting business, Rackspace is intimidating. How can you possibly match their level of technical products and an impressive list of clients like Fujitsu and Pipedrive? One solution is to look at other web hosting companies that have a niche focus.

Second Web Host Business Case Study: WP Engine

Web Hosting Business - Wp-Engine

WP Engine is a fascinating example because they have decided to go deep on the WordPress platform. Coincidentally, they are also based in Texas! Here are some of the capabilities that WP Engine brings to the table.

1. Multiple Environments
WP Engine includes Dev, Stage and Prod Environments. If your customers are building web apps and other similarly complex tools, offering these environments makes much sense.

2. “Migrations free”
This part of WP Engine stands out because it is a technical concern that most clients will have. Remember that many of your potential clients will already have websites with another web host.

3. Global CDN
A content delivery network (CDN) is a must-have for content heavy websites. Note that a separate company – MaxCDN – provides WPEngine’s CDN service. Keep that fact in mind as you build your web host business. You can leverage partners to offer additional services like CDN services – you don’t have to reinvent the wheel.

Now let’s take a look at what customers demand from their web hosts.

#2. Get smart about customer needs for web hosts

Web Hosting Business - get smart about customer needs for web hosts

Aside from the sheer volume of competitors you face, what do customers expect from their web hosts today? For simplicity, let’s focus on business customers with significant daily traffic. While every customer is different, think about customer demands in some broad areas: business outcomes, security, and technical performance.

Business outcomes: Get leads and make sales online

Business websites are designed to achieve two outcomes: marketing and sales. Keep in mind that not all businesses can generate purchases directly from the web. For example, there is no “Buy Now” button or the equivalent on the websites of professional services firms like Deloitte or law firms. In those cases, marketing outcomes such as brand awareness, content marketing (for example, McKinsey Quarterly) and lead generation are higher priorities.

Website security and compliance

Robust cybersecurity has become a top consideration for business users. Technical security issues start with the mundane like staying on top of new upgrades to WordPress.

More sophisticated customers will ask how you can help them to complain about regulatory regimes like the GDPR in Europe. If cybersecurity isn’t your strength, be careful about what you can and can’t offer customers.

Technical performance: What can you promise?

Technical reliability still matters. But it’s tough to differentiate your company on this basis. At least, give some thought to the following professional performance issues.

  • Uptime guarantee. Many web host companies guarantee 99% uptime or better. Since this guarantee is almost universal in the industry, it will not impress prospects much but fail to mention it is an oversight.
  • Surge traffic. What happens when TechCrunch or the New York Times features one of your customers? Are you equipped to handle a sudden influx of 100,000 visitors? Those media opportunities need to be taken into consideration too.
  • What level of backup support will you offer to customers? Third parties like Amazon Web Services may handle part of the backup risk. If you guarantee 24/7/365 backup or customer service levels, think about how you’ll provide that service.
  • Value-added services. Remember how Rackspace offers application development services? Think about what services you can add to help your customers and differentiate yourself from everybody else. This could be technical in nature, but it doesn’t have to be. For example, many website owners need help with online marketing. So that’s a promising area to consider.

Now that you understand the customers and competitors of the web host companies, let’s look at your team and tools.

#3. Assemble your web host team

Web hosting business - #3 - assemble your team

Who do you need on your web host team to keep your business growing? How well will they take care of your customers? The answer is not to hire a half dozen developers tomorrow. Instead, stay lean by working as a solo operator for a time. Next, look for growth opportunities that don’t require payroll.

Think about Lean Growth. Basically the solo-preneur option for web hosting companies. It’s even easier, because there are so many tools and services available on demand. If you’re running a one-person web host company, how do you keep everything organized? Simple. Use this following checklist of activities.

Check #1: The fundamentals in order to grow the business

These three activities are the absolute essential activities for your first year in business.

  • Technical setup. This is a one-time activity to create the fundamentals of your web hosting business. You will need web server hardware and software (you can avoid this if you choose to set up as a reseller), a company name and a commercial grade Internet connection.
  • Sales. As the business owner, sales is your responsibility. As a technical professional, you may be more excited by coding than sales. However, if sales are neglected, your web hosting company will be little more than an expensive hobby.
  • Customer service. Set a reasonable standard for customer service and fulfill it. Our recommendation: set a 24-hour turnaround time for email requests, excluding holidays and weekends. Consider offering phone support as an add-on for your first ten customers.

Once you master those fundamentals, you can look at other ways to grow your company.

Check #2: Two ways to add new web host capabilities without payroll

How do you keep growing and adding new services to your company? Hiring additional talent is one approach, but it’s just one way.

Look for pre-made software solutions

Resist the urge to create custom code to respond to every customer request! Instead, set aside 20-30 minutes to search for premade software solutions instead. For example, are there WordPress plugins that can help your customers improve their marketing? YES! There are many options to consider. For example, the Hello Bar is a simple way to increase email newsletter signups. If your customers want to accept payments, look into Stripe.

Sub-contract to white label and reseller companies

What if you cannot find any existing software tools to help you serve customers? Consider looking into “white label” or “reseller” companies. These companies provide a service and allow you to put your logo on it. Managing resellers and third-party companies are more complicated than buying software. Our rule of thumb? Go slowly and monitor the service provider carefully especially if they’ll be directly working with clients.

How Plesk Web Pro Edition helps web host companies grow

Web hosting business - Plesk Onyx control panel

Keeping your web host business going is tough especially when you’re running lean. Unlike other web management properties, we designed Plesk Web Pro Edition to be customized. Hence, you can put your logo on it and create the client experience you want.

How does the Plesk Web Pro Edition help you grow your web host business? Here are some of the ways your life will be more comfortable:

✅ Equip your customer’s administrators. With the Power User View, your end users have a simple way to use all of their company’s email accounts and websites in one place.

✅ No more “Feast or Famine” revenue. Plesk Web Pro Edition supports WHMCS, so you can automatically bill customers each month. No more wasting time each month chasing after late payments! That means more time for you to dream up new products…

✅ “Self-heal” like Wolverine. Remember how Wolverine could heal quickly and recover from almost any injury? Plesk’s self-repair tools bring that capability to the web. Most technical failures can be restored soon even if a customer breaks something.

Predictable revenue, easy customer administration, and self-healing websites? What more could you ask for?

What’s next for your web hosting business?

What's next for your web hosting business?

If you’ve read this far, you’re interested in growing a web hosting business. Don’t just read this article and move on with your day. Choose one of these two actions to get your web host company growing:

  • Add value-added services. Once you have a few customers in the door, find additional ways to add value to them. You can add more services yourself, through a contractor or by partnering with another company like a CDN.
  • Add Plesk. Yes, you saw it coming! Adding Plesk to your web hosting business is one of the best ways to take care of customers and automate the certain aspects of the business, such as billing. We have a 2-week trial you can tinker around with. Or contact us to find out the best fit for you and your next steps.

These 9 Web Hosting Trends could be impacting your business

Web Hosting Trends for 2018 as told by Plesk

How do you keep your web hosting business growing? Part of your responsibility lies in staying on top of industry trends. Ignore these trends, and your company starts to suffer as your customers start looking elsewhere for solutions.

Trend 1: Competition from DIY website builders

Squarespace, WordPress premium and other website builders make creating new websites a breeze. We have also seen bloggers publish content like How to Create a WordPress Blog in 5 Minutes. Such content creates the impression that websites are easy to build and set up.

What does this mean for web hosting companies? A growing number of your customers and potential customers think websites are easy to set up. In fact, some probably believe that there’s no real difference between web hosts. After all, everybody promises “easy to set up websites” right?

How to respond to this competition trend

Simply offering web hosting is not enough. You need to provide additional value to your customers. For example, consider offering a quarterly security review for your e-commerce customers. Or review the other trends in this article for more ideas on how you can develop your business.

Trend 2: Bigger demand for managed web hosting services

Modern websites are sophisticated bits of business technology. Take a successful e-commerce website, for example. It may have over a dozen plugins running to increase conversions and manage security risks. To serve media to end users, you might even have a CDN (content delivery network) in the background to keep media flowing quickly.

Fully-managed hosting is a particularly popular option if you have non-technical customers. In addition to basic traditional hosting, a web host will provide backups, system updates, managed backups and help desk services.

In the hosting market, fully-managed hosting sometimes includes one-click installation for commonly used applications, like WordPress and databases. You can also expect to see risk management services like disaster recovery and secondary facilities.

How to respond to this trend of bigger demand

This trend is an opportunity to offer greater value to your web host customers. In order to take advantage of this trend, you’ll need to offer more value in-house. You can do this by building a team or connecting with third parties. In either case, you’ll need extra management effort to maintain the customer experience.

Trend 3: Price competition heats up

It is the flip side of increased demand for fully managed web hosting – price wars for less complex services. If your company specializes in offering simple, do-it-yourself web hosting, be prepared to offer more price-based offers. The largest web hosting companies, like GoDaddy, are masters of discounts and pricing. So study their offers.

You can navigate this trend without destroying your business. However, you need to understand your costs and where you can get increased efficiencies. You might start by looking at your third-party bills for software, hardware, and services.

Alternatively, you might offer discounts in the short term to attract longer customers. It’s the classic ‘cell phone company approach’. Offer a price break today in return for a two or three-year contract.

How to respond to this pricing trend

Ask yourself: Are you losing customers because of price competition? If yes, decide whether you want to respond with more aggressive pricing – or move up the market.

Trend 4: The death of simple web hosting?

When you think of the leading companies in the web hosting business, how many services do they offer? At a moment’s notice, we thought of the following:

  • Web design services
  • Security services like HTTPS, SSL and more
  • E-commerce support: help to install plugins or to implement shopping carts and payment services
  • Email services
  • Online training to help customers deploy their ideas
  • Marketing and SEO services. It might not be a specialty of web hosts, but we see this being offered in the market

How to respond to the trend of ‘extra needs’

What does this mean for your company? If you run a basic web host service, your days are numbered. To survive in the modern web host market, you need to offer additional services. Ask yourself: What are you doing to support your customers’ security needs?

Trend 5: HTTPS is the new normal

In 2017, HTTPS went from being a good idea to being nearly mandatory. As of early 2017, Wired reports that about half of all websites were running HTTPS. Why did it happen? The process started gradually. In 2015, Google said it would favor websites with HTTPS in search results. In mid-2018, the Google Chrome browser will mark sites lacking HTTPS as not secure.

How to respond to this security trend

If you don’t offer your customers HTTPS today, you’re already behind in the game. If you currently charge for HTTPS, that service offering will go under pressure. Why? Because many web host companies offer free HTTPS. You may have to give up that particular service offering. Don’t worry – there are other security services you can charge for.

Trend 6: Protecting user privacy

2018 is already shaping up to be a major year for data breaches and security matters. In Europe, the GDPR (General Data Protection Regulation) is causing a tremendous impact on business. If you have web host customers in Europe, you may want to reach out to them to remind them of the changes.

Outside of regulatory changes, there’s a growing concern about the power of large Internet companies. While you may not have Facebook’s scale or problems, their experience has lessons for web hosts. Government agencies and end-customers expect companies to protect their privacy. And take action when there is a failure.

How to respond to this privacy trend

There are 2 dimensions to responding to this trend.

  1. First, rethink how you collect and use information from your customers and users. Do you have a program in place to track and report data breaches?
  2. Next, what advice and information do you provide your web host customers to protect their customer’s personal info? That’s an area where you can add value through webinars, newsletters and additional services.

Trend 7: Green Hosting

Did you know that Internet activities, including running data centers,are significant sources of power consumption today? As a response to this challenge, Google has started changing their approach to adding more “green hosting.” What does this look like? Take a look at GreenGeeks Web Hosting.

The company purchases wind energy credits equivalent to triple the energy it uses. In marketing terms, the company’s hosting plans offer “300% Offset with Renewable Energy.” If you’re interested in making a similar report to companies, look into the company’s reseller program.

How to respond to this green trend

As Internet companies grow, consuming more power, you need to decide whether you’ll contribute to the problem or the solution. One solution is to purchase green energy credits. You might also look into better power efficiency software to optimize your company’s hardware. If your company uses a reseller arrangement, consider adding green provisions into your contract.

Trend 8: Web hosts need to improve their management systems

Once you grow beyond a handful of clients, managing your client needs becomes a challenge. There’s too much information to retain correctly. How do you keep WordPress updated for your clients? How do you monitor backups and uptime for everyone?

This trend is all about the challenge of effectively managing growth. An IBIS World publication estimates that the web hosting industry will grow 7% annually for the next several years. Is your web host ready to take your share of the growth?

How can you improve the customer experience without adding a small army of support staff? The Plesk Hosting Pack because it will address your security needs. It also includes support for Domain Name System Security Extensions (DNSSEC) and Kaspersky antivirus support. Check our product selection – You’ll see we make it easy to quickly add and configure new servers as you grow.

How to respond to this management trend

There are 2 ways to invest in improving your management.

  1. First, educate yourself on business systems.
  2. Secondly, invest in web management tools like Plesk’s Hosting Pack to automate repetitive admin tasks.

Trend 9: Hosting data centers are disappearing

Web host companies used to invest in building their own data centers. For small companies, this meant buying and managing a half-dozen servers. Larger web hosts would purchase and manage much larger facilities. But all that’s changing now! Industry research found that the number of data centers peaked at 8.55 million in 2015. That figure is projected to drop to 7.2 million by 2021.

How to respond to this data center trend

If your web host operates a data center, it’s time to evaluate that investment carefully. Unless you happen to have unusually demanding customers like banks and governments, there’s little need to own and operate your own data centers.

Use these trends to grow your web hosting business

Security, value-added services and anxiety about personal privacy add up to make web hosting a more demanding business. If you want to stay in business, you’ll need to increase your efficiency and management controls. Sit with your management team and review these 9 trends to see what part of your business plan you need to change.

Why You Need SSL Certificate Everywhere to Scale Your Web Host

Get an SSL Certificate and scale your web host with the Symantec SSL extension

Web security leaped forward in 2018. Google began flagging websites lacking the SSL security stamp. Chrome users – so, over 50% of the market, will start to see “not secure” on websites that lack an SSL Certificate. So, if you ever needed an incentive to get on the SSL Certificate bandwagon – Google’s just provided it.

For web hosts, providing SSL is quickly going to provide an industry standard. Let’s quickly refresh how an SSL Certificate improves the user experience.

Why hosts should care about an SSL Certificate

Why you need SSL certificate to scale web host

Looking bad in Google Chrome is just part of the story. Aside from appearances, having an SSL Certificate is an excellent foundational security practice. In fact, adopting SSL everywhere will improve your Google search engine rankings.

What is an SSL Certificate?

An SSL Certificate is a tiny data file that attaches a cryptographic key to your website. This security protocol will protect user data transfers, secure logins, and credit card transactions. Plus it will authenticate the overall business website or domain. In browsers, SSL activates the padlock and https to make connections secure from the server to browser.

First – Check your SSL certificate

If you were not persuaded by the security benefits, neglecting to generate an SSL Certificate may cost you organic traffic.

And if that happens, you may start losing customers as competitors turn their SSL Certificate into a standard offering. Just imagine if a customer website is hacked because you failed to recommend them an SSL Certificate. That’s not going to work.

But how exactly can you help your customers adopt SSL and stay current?

Helping your customers manage their SSL Certificates

We need to realize, friends, that most business customers are not fluent with the details of SSL. They know the “lock” icon helps security, but that’s about it. They may not realize SSL is necessary or valuable for their website. To help your customers make the transition, you can use the following process.

1. Identify customers lacking an SSL Certificate

Fortunately, many websites have SSL Certificates in place. In those cases, skip ahead to the “Ongoing Support” section. For everyone else, make a spreadsheet listing the following details:

  • Domains that lack an SSL Certificate. Identify the domains that currently lack SSL.
  • Customer contact details. You need this information to contact them. If you have a small customer base, we recommend going for a personal approach. Even large hosting companies like GoDaddy find time to call their customers.
  • A rationale for reaching out. You can make general recommendations about SSL helping search rankings and protecting customer data. If the customer takes customer payments or sensitive data through their website (including support requests), they have an even greater reason to buy an SSL certificate.

2. Reach out to customers

With your customer list in hand, it is time to reach out to customers. Use the following email template as a starting point:

Dear CUSTOMER NAME,

Your DOMAIN URL doesn’t have any SSL security in place. You may know that a website SSL certificate is one of the most popular ways to secure information sent online. Without SSL in place, your website looks like it’s less secure in Google Chrome, the world’s most popular web browser. Your traffic may also decline because security is a factor in Google’s rankings.

We can offer that you purchase an SSL certificate. To set up your next steps, give us a call or contact us here: XXXX.

Concerned that some of your customers may panic about weak security? You can reassure them that over 25% of US government websites analyzed in 2017 failed SSL testing. They are far from alone. After you complete the initial transition effort, move on to ongoing support.

3. Offer ongoing support for SSL

Like passports, SSL certificates expire. If your customers have expired SSL, it degrades the web experience because you get warnings like this:

Help your customers avoid this type of problem by proactively helping them to keep SSL up to date. We recommend setting up an auto-renewal process to notify customers of charges 30-60 days in advance of the charge. Arguing about the SSL process every year doesn’t help anyone, especially if you’re adding new customers each month.

Plesk’s approach to SSL Certificate providers and web hosts

Now we’ve established why SSL is essential for web hosts. Want to hop on the security bandwagon, then stay on top of SSL and all other requirements for your customers? Use the Symantec SSL Plesk Extension.

Get an SSL Certificate

Symantec SSL certificate

Unlike other approaches to SSL, the Symantec SSL extension brings additional value. Installed on over one million Web servers around the world, Symantec is a tested solution. Therefore, you don’t have to worry about your security falling behind. Because Symantec has the resources to invest in security.

The Symantec SSL extension integrates smoothly into your server management workflow when you use Plesk. If you’re unsure which certificate to pick, the extension helps you make the right choice. Best of all, the business-level SSL comes with a significant warranty. Which is a sign of us standing behind our product and its SSL certificate price.

Make SSL easy for your customers

SSL is not just for banks and e-commerce companies. Google practically requires it. As a web host, your customers look to you to provide guidance on security. Bring SSL into your standard operating procedures for all of your hosting customers. Follow the button below to learn more.

Plesk Multiple Server Management – How it Works

The biggest challenges we run into as system admins and web experts are multiple server managementsite management, and maintenance. If we don’t do this right, we face consequences. We waste time and resources. So it’s essential to own a web hosting control panel – making the whole thing simpler. While being able to create sites, apps, automate tasks, handle website security, and more.

Plesk Onyx is an all-around control panel and WebOps solution. Devs rely on it for its coding environment. Not to mention everyday tasks as it offers many extensions. Including Node.js, Ruby, WordPress Toolkit, Joomla Toolkit and more.

Plesk Control Panel Bonuses

Plesk supports Docker, which empowers developers to create and manage their new software. Do this by managing and deploying all Docker containers straight from the control panel. Additionally, Plesk offers GitHub integrations – deploying apps and sites quick from a Git repository, remote or local.

Plesk server management continues to add to its multiple server management capabilities. By giving absolute control of multiple accounts and subscriptions across all servers.

Multiple Server Management with One Control Panel

Plesk’s Multi Server extension lets you administrate multiple servers and routine tasks with just one control panel. Doesn’t matter if you’re a hosting provider, reseller, or manage your own hosting. Constantly switching between several hostnames, username IDs, and so on is exhausting.

Plesk designed its Multi Server extension with this in mind. For effective and secure multiple server management. With this extension, you can perform hosting actions on many servers. And manage the infrastructure with ease. This because memorizing hostnames, passwords, and login identifications become unnecessary.

It’s similar to simple web server management. However, the same scope of features is related to a number of servers. All through a single control panel.

Use Plesk WordPress Edition

Why the Multiple Server Management Extension?

You can install this extension directly from Plesk’s extension list. But note that you need to install Onyx on all your servers first. You’ll have all the features that Plesk has. But with this extension, you’ll gain additional functionalities:

  • Managing as many customer subscriptions and accounts as you want from your control panel.
  • Choosing between any billing systems you like, including yours.

It’s a very useful business-ready platform. Ideal for development studios and web designers who manage many different sites and clients.

What Plesk Multi-server management Consists of

  • At least two nodes which are all connected to each other using the SDK extension.
  • The basic two nodes include Service nodes and management nodes.
  • Plesk multi-server that will be installed on all extensions with all nodes.
  • All of the nodes that will have the same license key and configurations.

Subscriptions and Customer Account Management

So we said that this system comes with two nodes – service and management nodes. You use the service node to manage hosting. Because it has the power to host sites, system databases and emails. It also ensures quality load-balancing. This is important since it decides which node will provide hosting for the new subscription. Meanwhile, the multi-server extension has a separate API extending from Plesk’s API. Giving the power to add commands within the system.

The management node is a single Onyx server. Useful for both customers and administrators. And it servers a single point login spot. All new customer accounts go into this node too. But remember, this node has no tools for any hosting actions. So we use the management node to create accounts and the service node to manage their hosting.

Additionally, when a customer logs into the management node, they see and manage all subscriptions hosted through service nodes. You can see the following information on the subscription tab:

  • Status – a status sign that shows whether a subscription is successful or not.
  • A service node IP address that is provisioned for a certain subscription.

This is how Plesk server management can help you with web server management and multiple server management. You as an admin can rely on this comprehensive platform for its capabilities at all times.

UPDATE: Starting from Plesk Onyx 17.8 Multi Server feature is no longer available

Plesk Acquired by Oakley Capital

Plesk Acquired by Oakley Capital

Plesk receives pivotal investment from Oakley Capital and embraces the future of cloud, WordPress management, and DevOps

Today, I am excited to share with you that Plesk has completed the separation from Parallels Holdings Limited, having been acquired by Oakley Capital.

Fully focused and committed to the cloud and hosting industry

As an independent company backed by Oakley Capital’s experience and investment, Plesk will now expand beyond traditional web hosting into the hyperscale cloud. Evolving to become an all-in-one platform, we will offer web professionals push-button access to advanced tools like Docker, support for microservices, and simplified cloud management, and accelerate innovation to remain ahead of the market and our users’ needs.

As CEO, I’m personally extremely excited that, with Oakley’s investment, we are now in a position to further empower our existing channel of more than 2,500 strategic partners and accelerate deployments and go-to-market innovations. We will deliver simplified hyperscale cloud platforms for all businesses related to, and dependent on, hosting services!

Jan Löffler, our Chief Technology Officer, also shared with me his vision to supply the world’s 20 million cloud developers with a WordPress management tool that will enable scalability, artificial intelligence, machine learning, and security that can be deployed from anywhere to everywhere.

For us, this investment marks a step to advance with new acquisitions and engineer the Plesk platform for the future.

Strategic partnerships with the best and brightest

At the core of our growth strategy is to work alongside the best and most innovative in the industry. We’ve forged strategic partnerships with industry giants like Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud, and also innovation leaders like Docker, Symantec to provide Encryption Everywhere, and Kolab — the company behind Roundcube, the most popular open source webmail provider — to develop Plesk Premium Email that is focused on privacy.

Earlier this year, we signed a landmark partnership with Automattic, the people behind WordPress.com — the world’s most popular open-source, online publishing platform, currently powering more than 26% of the web — to co-develop the Plesk WordPress Toolkit. With more than 1 million WordPress installations already running on Plesk, our WordPress toolkit has been extremely well received by our users, and within the WordPress community.

In the words of Peter Dubens, Managing Partner at Oakley Capital: “We are delighted to be investing in Plesk, which is a widely used software platform with significant growth potential in a sector we know well. We are excited to be partnering with a strong management team and we believe that our combined experience will support the business as it moves into the next phase of its development”.


About Plesk

Plesk is the leading WebOps platform to run, automate and grow applications, websites and hosting businesses. Plesk is running more than 377,000 servers, automating over 11 million websites and 19 million mailboxes. Available in more than 32 languages across 140 countries, 50 percent of the top 100 service providers worldwide are partnering with Plesk. Plesk has simplified the life of SysAdmins and SMBs since the early 2000s and continues to add value across multiple cloud services.

About Oakley Capital

Oakley Capital comprises Oakley Capital Private Equity L.P. and its successor funds, Oakley Capital Private Equity II and Oakley Capital Private Equity III, which are unlisted mid-market private equity funds with the aim of providing investors with significant long term capital appreciation. The investment strategy of the funds is to focus on buy-out opportunities in industries with the potential for growth, consolidation and performance improvement.

Plesk media contact:

Lukas Hertig, CMO at Plesk
[email protected]
+4179 601 19 89

Oakley Capital media contact:

Oakley Capital
+44 20 7766 6900
Peter Dubens, Managing Partner

FTI Consulting LLP
+44 20 3727 1000

Edward Bridges / Stephanie Ellis

Liberum Capital Limited (Nominated Adviser & Broker)
+44 20 3100 2000

Steve Pearce / Henry Freeman / Jill Li