Setting up Your Ideal Web Development Environment With Plesk Essentials

Morning beverage ready. Mail and calendar checked. Daily meeting with the team done – It’s time to start your engines and crack on with your project. If you’re familiar with this sequence, it’s because you’re also immersed in the web developer’s everyday routine.

Carrying out your daily tasks might be an easy-peasy chore. But when it comes to beginning a new project from scratch. And setting up your web development environment, you might need to add on a few more steps. Before starting cooking up a new project, you must have all the ingredients sorted. That is, for example, prepare all the data and tools you’ll need along the way.

And indeed, there’s a significant amount of web development tools out there. But what tools are suited to web developers? How do you decide which ones to have in your toolbox? In this article, we’ll bring you some prime extensions and toolkits that will make your web development experience even better. Let’s get ready to know some of Plesk’s essentials for web development, DNS, security, SEO, server, and backup.

Organizing Your Toolbox

At Plesk, our goal is to make web development simple and easy. And its integrated platform with full development and deployment capabilities allows you to build, secure, and run servers and websites. But if what you want to know is how to level up your skills with great tools, here are some excellent examples. Let’s dig deeper:

DNS, Security, and Web Plesk Extensions for Web Developers

Plesk DNSSEC

The DNSSEC acronym stands for Domain Name System Security Extensions. It’s a set of DNS protocol extensions that sign DNS data to secure the domain name resolving process.

The Plesk DNSSEC extension helps make the Internet safer. Let’s see what it allows you to do:

  • Configure the settings used for key generation and rollover.
  • Sign and unsign domain zones according to the DNSSEC specifications.
  • Receive notifications related to DNSSEC records and keys.
  • View and copy DS resource records and DNSKEY resource record sets.

Docker

Docker is a handy software technology that provides containers. That means an extra layer of abstraction and automation of operating-system-level virtualization. As a flexible Plesk tool, Docker can help you perform a wide variety of tasks. But that’s not everything. Docker also removes the obstacles to adapt to new technologies digitally as it uses existing technologies. This way, it acts as an assistant between different operating systems and developers.

The extension also frees applications from system infrastructure. Allowing expansion in capacity through collaboration. Here’s more of what you can achieve with Docker for Plesk:

  • On-demand access to a vast range of modern technologies.
  • Upload a custom image or choose one from a catalog.
  • Deploy and manage Docker containers straight from the Plesk interface.
  • Install Docker containers locally or to a remote node registered in Plesk.

Web Presence Builder

If you’re a beginner in web development, Web Presence Builder is the right tool for you. It doesn’t require great HTML knowledge or graphic design skills. This tool helps you create professional-looking websites not bad, huh?

Web Presence Builder also provides a simple visual editor and a broad set of templates for different websites. Pick a page design that you like and your content template. And then add your text to the pages and publish the website. Here’s what you can do with this tool:

  • Create web pages.
  • Add a wide variety of content (text, images, video, scripts, and more).
  • Edit website settings (website name, keywords, icons, and so on).

Joomla! Toolkit

Up next it’s the Joomla! Toolkit. A complete toolkit to power Joomla! websites. With this toolkit, you can mass-manage, secure, and automate all your instances, extensions, and templates running on a server managed by Plesk. All from one single entry point. Here’s more:

  • One single dashboard to control, maintain and monitor all your instances.
  • One-click installer to download, initialize, and configure Joomla! from start to finish.
  • It hardens your site against all types of cyberattacks with its robust security scanner.

Plesk WordPress Toolkit

As a developer, you’re probably craving lots of features and intelligent tools that make your daily workload easier to digest. Well, we’re proud to say that our beloved Plesk WordPress Toolkit is definitely one of them. With this toolkit, you can focus on core tasks and automate the mundane ones. And substantially increase productivity, security, and efficiency too.  

The Plesk WordPress Toolkit is by far the most complete tool for WordPress admins seeking pre-configured solutions for the best possible performance. As well as an intelligent tool that helps to always keep their WordPress sites secure and up-to-date without breaking a live site. In case you’re not falling yet, here’s why using this tool is not only a smart idea but also a rewarding experience: 

  • Manage all WordPress sites on the server simplifying admin tasks.
  • Install, activate, update, and remove plugins and themes from one single dashboard.
  • Keep the highest level of security selectively securing websites.
  • Clone and stage websites to simulate changes before going live. 
  • Synchronize the changes between files and databases of different sites.
  • Optimize SEO for higher traffic and manage WordPress search engine indexing.

Smart Updates

A great addition to the Plesk WordPress Toolkit is the Smart Updates feature. This power-tool combo automatically updates WordPress core, plugins, and themes using AI. Here’s more:

  • Smart Updates clones and simulates your WordPress updates before performing them.
  • It mitigates the risk of hacked sites by running updates in a secure staging environment without affecting production. 
  • You can activate Smart Updates in WordPress Toolkit with a switch, as well as automate update analysis email notifications.

SEO, Backup, Cloud, and Server Plesk Extensions for Web Developers

SEO Toolkit

Along with the performance, a thought-out SEO strategy is fundamental to improve your search engine rankings. And with better rankings, more visibility, traffic, and conversions. 

Organic search can become your primary source of clicks, traffic, and revenue for your business. With the SEO Toolkit, you get all the tools you need to give your customers a chance to find you online. And help them pick your website over those of your competitors. We’re listing some reasons why you should use SEO Toolkit for your website:

  • Track SEO KPIs and check your website’s Visibility Score to measure your success.
  • Site Audit analyzes your site and gives you tips on how to enhance optimization.
  • SEO Advisor provides you a to-do list to improve your performance based on your Site Audit and Visibility Score.
  • Log File Analyzer will crawl your site and pages to help search engines rank and index them accordingly.
  • Check each of your keyword’s performance and compare it directly to your competitors’.

Google PageSpeed Insights

As explained above, one of the main worries for web developers is site performance. Because after all the work you’ve put into your web development, you just want it to work smoothly and without any issues. But don’t panic – Here’s what you need to know to achieve good visibility in search engines. 

First of all, you need to create websites that are fast, useful to your visitors, optimized for all traffic, and most importantly, mobile-friendly. And secondly, you should monitor your sites with tools like Google PageSpeed Insights. It will help you analyze your website’s content and its performance to suggest specific improvements. Here’s how the PageSpeed Insights extension works:

  • Analyzes the performance of websites hosted on your Plesk server.
  • Assigns every website a desktop and mobile score depending on its performance.
  • Generates a report based on the results of the analysis and displays suggestions to optimize your websites’ performance.
  • Provides links in the extension UI to the suggested tools aimed at improving websites’ performance (for example, the mod_pagespeed Apache module).
  • Gives already compressed files to reduce the size of static files (free API key required).
  • Installs the mod_pagespeed Apache module and lets you configure it for your needs.

Plesk Cgroups Manager

Often, web developers suffer what’s known as the ‘noisy neighbor’ problem. For those who aren’t familiar with this concept, this issue occurs when a website on a shared hosting consumes all system resources and disrupts the performance of other websites.

To avoid this common problem, we recommend using the Plesk Cgroups Manager extension. This solution helps you deliver reliable and continuous availability. The Cgroups Manager lets you control the amount of CPU, RAM, and disk read/write bandwidth resources each subscriber or tier of subscribers gets. You can use Plesk Cgroups to:

  • Prevent consuming of resources of your server by some of the subscriptions on your shared environment.
  • Automatically set a limit of resource consumption, monitor it, and send email notifications when it exceeds a certain level.
  • Set limits at two levels – subscriber service plan level or subscriber level.

Backup to Cloud Pro

Last but not least, we find the Backup to Cloud Pro extension. This solution is for all web professionals that want to set up different backup schedules to the cloud effortlessly. What’s more, it allows you to focus on more exciting and innovative tasks as it automates your backup management. It’s easy to set up and you can secure your domains with Google Drive, Amazon S3, DropBox, DigitalOcean Spaces, and Microsoft OneDrive:

  • Back up the entire server, individual user accounts with websites or individual subscriptions.
  • Schedule backups.
  • Restore data from backup archives.

CyberDeals Sale – 50% Off Selected Plesk Extensions and Toolkits

Thank you for reading up to this point – As a reward, we want to share with you a sneak peek of what’s coming soon this November. From Friday 27th until Monday 30th, we’re giving 50% off all the extensions listed in the article as part of our CyberDeals sale. So if you don’t want to miss out on these unbeatable offers, stay on the lookout for new updates. And catch them before they fly! 

Next Level Ops Podcast: The Best Extensions for Your Website with Jan Loeffler

Next Level Ops Podcast: The Best Extensions for Your Website with Jan Loeffler - Plesk

We’re back with the third episode of the Official Plesk Podcast: Next Level Ops. In this installment, Superhost Joe speaks to the Pleskian Technology Mage, Jan Loeffler. Jan tells us about Plesk Lighthouse Extensions and why they’re super useful.

In This Episode: The Weather, Popular Plesk Extensions, SEO and More

In This Episode: The Weather, Popular Plesk Extensions, SEO and More - Next Level Ops Podcast: The Best Extensions for Your Website with Jan Loeffler - Plesk

If you’re unfamiliar with Plesk extensions, you’re probably wondering what Lighthouse Extensions are. To clarify, Joe and Jan dive right into the specifics, after updating us on the weather of course.

In general, Plesk’s extensions provide extra tools, features and services to users. Their purpose is to enhance the ways in which users work and interact with websites. In particular, they serve a useful role when dealing with specific website areas, such as SEO. So, the SEO Toolkit extension can help users in designing an SEO strategy for better visibility on search engines.

“Usually it’s like running a marathon. If you want to run a marathon, you don’t do it in one day. It needs consistent training and working towards this goal. The same is true for getting on the first page of Google.”, says Jan.

Well Jan, we hope that soon you’ll be able to run a marathon once more after this lockdown is over. We will cheer for you!

"Usually it's like running a marathon. If you want to run a marathon, you don't do it in one day. It needs consistent training and working towards this goal. The same is true for getting on the first page of Google.”

Jan Loeffler

Key Takeaways

  • What are Lighthouse Extensions? There are over 130 extensions in the Plesk Extensions catalog. The Lighthouse Extensions are the most popular among users.
  • Why are the Speed Kit and SEO Toolkit extensions important? As soon as you start selling something on your website, performance matters. If a website takes more than 3 seconds to load, many users will leave. Speed Kit analyzes your site and knows how to cache it. The SEO Toolkit gives you stats to narrow down the areas where your website performance can improve. It supports all major search engines: Google, Bing, Baidu, Yahoo, and so on.
  • How can users get started with Lighthouse Extensions? Some are pre-installed when you spin up a new Plesk server. And the Extensions catalog gives insights into the most popular extensions. Additionally, there’s an Advisor tool that helps users become more productive. It guides you along the value chain and recommends tools you can enable to get the best out of each step.

…Alright Pleskians, it’s time to hit the play button if you want to hear the rest. Or go to our Simplecast channel to listen to the full episode. While you’re there, take a peek at our previous episodes here and here. We’ll be back soon with the next installment.

The Official Plesk Podcast: Next Level Ops Featuring

Joe Casabona

Joe is a college-accredited course developer. He is the founder of Creator Courses.

Jan Loeffler

Jan is the Chief Technical Officer at Plesk.

Remember to update your daily podcast playlist with Next Level Ops. And stay on the lookout for our next episode!

Track SEO KPIs, Measure SEO Success with SEO Toolkit & Yoast

Measure SEO Success from these SEO KPIs

We’ve already seen how you can use Yoast SEO and Plesk’s SEO Toolkit to optimize your website’s content. Now we’re going to go one step further, and see how you can measure SEO success and ensure your efforts gain traction exactly the way you want.

You can never stop doing SEO because the online world is evolving quickly and your competition is constantly trying to steal your traffic. To successfully sell products or services online, you need to constantly ask yourself these questions:

  • How are we doing in the search engines?
  • Which keywords are doing well, and which aren’t?
  • Which keywords should we be optimizing?
  • What are our competition doing?
  • Can the Googlebot still crawl my site?

This is where SEO Toolkit steps in as your guide.

Why Do Keywords Matter?

Potential customers search for products and services using specific search queries. A lot of users phrase queries as questions like, ‘How to manage my WordPress website?’ or ‘Which control panel is the best?’

Search engines extract keywords from user queries, then match them against their database. Websites that match query keywords better have stronger SEO. And show up higher in search results. So your goal is to not only reach top keyword rankings on Google, but also to measure SEO success and maintain that status.

How to Track Your Keyword Rankings

The SEO Toolkit can help you find the right keywords and track how your site ranks for each important keyword. To monitor your website’s ranking and measure SEO success, first add keywords related to your product/service to Rank Tracker:

  1. Navigate to the SEO Toolkit main page
  2. Open the tab for the website you want to analyze
  3. Click on the plus icon next to the Rank Tracker link
Track Keyword Rankings
  1. Add the keyword(s) you want to track.
  2. Select the search engine(s) you want to check for your keywords.
  3. Add the domains of as many competitors as you want to see how your keywords rank against them.
  4. Click Add keywords.

The rank tracker will calculate the current rankings for your keywords.

Keywords Ranking

What this in-depth analysis shows you for each keyword is:

  • The keyword’s position per each search engine.
  • For which URL(s) the keywords rank, per each search engine
  • The list of rankings for you and your competitor’s selected keywords (only if you added competitors)

This helps you identify successful keywords easily, as well as find replacements to improve your visibility. To measure SEO success and SEO efforts, you can also see a quick summary of ranking information combined into meaningful categories, like this:

combined into meaningful categories Plesk

The Keywords indicator tells you how many times your website shows up in the first 100 results. Specifically for the monitored keywords in XOVI’s extensive database of common search queries.

Improve Keywords by Using Recommendations

SEO Toolkit bases its keyword intelligence on the XOVI database with over 25 million keywords. You can tap into this power and measure SEO success by requesting keyword recommendations. This will help you improve each piece of your content:

  1. Click Wizard on the main page of SEO Toolkit and select your website
  2. Click Next when you see the quick check results
  3. Add one or more keywords to the keyword field and select the search engine(s) you want to check against
  4. SEO Toolkit now lists suggestions for alternative keywords. You can add them to your list by clicking on the suggested item.
  5. Depending on your content, the tool will also suggest additional competitors you might want to watch.

By clicking Add keywords, you’ll see the keyword(s) you selected in your watchlist.

Keywords in your watchlist

Keep an Eye on the Competition

Rank Tracker lets you compare your website’s search ranking with that of your competition. You can then track that performance over time. Why should I care about my competitors? Your competitors are doing what you do. Which is why they’re competing for search engine rankings with your website, as well as for potential traffic from the search engines.

To become – and stay – SEO-successful, you have to keep track of your competitors and how you’re doing in comparison. With SEO Toolkit’s Rank Tracking, you can respond to ranking changes quickly. Moreover, using the SEO Toolkit, you can always measure SEO success by having an overview of: 

  • Your main competitors
  • How your competitors and your website are ranking
  • If the ranking position of a keyword is improving or decreasing
  • The position history, as well as the position trend per keyword
  • Which competitor page is ranking best for the keyword. An opportunity to examine the page and analyze the SEO strategies your competitor uses
SEO competitors analysis

Additionally, you can drill into each competitor, checking their ranking and non-ranking keywords and associated trends.

Non-ranking keywords

Eliminate Errors by Analyzing Crawling Events

A crucial aspect of SEO optimization is making sure your website is accessible to indexing robots – aka crawlers – of search engines. If a crawler can’t index a page, it won’t be able to add your page to the search index.

Crawling failures can have many causes: the robot could be prohibited to crawl your site by your robots.txt or the hide-setting in WordPress. It could encounter an error, whether due to a typo in a link, web server overload or server failure.

To help you keep an eye on any issues with crawlability, SEO Toolkit analyzes the website’s log files daily looking for possible problems. You can see which search engines crawled the website, how many URLs they indexed, and how many errors they encountered.

Crawl Errors Analysis

The logfile analyzer provides meaningful reports on your web traffic. You can access your reports from the SEO Toolkit dashboard by clicking on the Log File Analyzer link, or from the bottom of the Site Audit overview.

Site Audit overview

First you should look out for any errors that have been reported. These can be web server errors where the HTTP status code begins with a 4 or a 5. In the example above, Google unsuccessfully tried to access the robots.txt file. Because it was missing, a 404 error was reported.

The Log File Analyzer also provides info on the redirects robots follow. This helps you identify outdated or broken redirections. You can use the frequently crawled URLs and directories to match this with your content. The Last Seen data lets you check if the search engine index is being kept fresh for your site’s pages.

Yoast SEO vs. Plesk SEO Toolkit Comparison Chart

In this article series we’ve given you an in-depth look at SEO Toolkit and Yoast SEO functionality. This chart offers a quick summary of all the features we’ve mentioned.

Yoast SEO Plesk SEO Toolkit
XML Sitemap Generate Check
Metadata Generate Check
Schema.org Support Generate Check
Content Analysis Yes Yes
Readability Analysis Yes No
Open Graph Yes No
Multiple Keywords Premium Yes
Internal Linking Suggestions Premium Yes
Canonical URLs Generate Check
Logfile Analysis No Yes
Competition Tracking for Keywords No Yes
Tasks No Yes
Report Duplicate Content No Yes
Report Crawling Issues No Yes
Support Premium Premium

If you want to take your SEO seriously, then you need both Yoast SEO and Plesk SEO Toolkit. These two tools complement each other brilliantly. While Yoast SEO focuses on helping you correctly set up WordPress and optimize content, SEO Toolkit takes a broader approach. Continuously checking the numerous different SEO factors across all your websites. Combined, these two essential tools put you on the road to SEO success.

How do you find working with SEO Toolkit and Yoast SEO? Are they reducing your SEO stress? Let us know in the comments.

Jumpstart Your WordPress SEO with Yoast & Plesk SEO Toolkit

WordPress SEO - Yoast and SEO Toolkit

Now we’ve established that, if you want your website to succeed, you need to understand WordPress SEO and implement best practices. If you’re a WordPress admin, you might think SEO has all been taken care of. But while WordPress does cater for SEO to an extent, there’s still more you can do to improve your website’s performance.

To keep up, you’ll need tools that’ll help you audit your website, and monitor its performance continuously. For this, we recommend the Yoast SEO WordPress plugin and Plesk SEO Toolkit. So let’s dive into how to use these tools so they can get your SEO started right.

Yoast SEO WordPress Plugin

Yoast SEO WordPress Plugin

With more than five million installations and counting, Yoast SEO rightly claims to be the #1 WordPress SEO plugin. Since 2010, Yoast SEO has been helping WordPress site masters improve their search engine rankings. Yoast SEO is among the top four downloaded WordPress plugins, and is likely to be already installed on your WordPress.

Plesk SEO Toolkit

SEO Toolkit is a Plesk extension which uses the power of XOVI SEO engine. This tool helps website owners improve their website’s SEO, and track their performance. Plesk SEO Toolkit offers insights into website rankings in search engines, as well as social media reach. You can also compare your websites to main competitors, plus receive advice on how to best optimize your website to attract more visitors.

Plesk seo toolkit

Take off with Plesk SEO Toolkit

If you’ve got an existing Plesk installation, you can just login and go to Server Management > Extension. Then Find SEO Toolkit and click Install Now. You’re now ready to start with the free version of the extension. Alternatively, you can buy a license and install it through Server Management > Tools & Settings > License Management > Additional Licenses.

Start with Plesk SEO Toolkit

You can now access the extension at any time through the SEO Toolkit link in the main menu.

If you’re new to Plesk – no problem! If you like, you can Download Plesk free from here. Then install it on your internet host where your WordPress site is located. However, you can also ask your internet hosting provider to install it for you.

The cool thing about the Plesk SEO Toolkit is that it can take care of all your websites hosted on the server where it’s installed. You just need to tell it which website to connect to when you start:

  1. Navigate to SEO Toolkit
  2. Click Wizard
  3. Select the domain of your WordPress website
Domain selection for WordPress website
  1. Click Next. The tool will do a first audit of your website and present the results. You can now follow through the next steps. But, for now, we’ll quit by clicking Skip wizard instead.

Now whenever you open SEO Toolkit, you’ll have direct access to your website(s) with an overview of all important SEO statistics and messages.

SEO statistics

Installation for Yoast SEO

In WordPress – navigate to Plugins > Install new, find Yoast SEO, click Install Now, then Activate. You’ll see a new menu called SEO.

new menu called SEO

Now start the Configuration Wizard found on the Dashboard of the General page. It’ll show you all the relevant basic SEO settings step by step:

  1. Activate site for indexing through search engine spiders
  2. Select the type of site
  3. Enter information about the company represented for use in Google’s Knowledge graph
  4. Select whether pages should be shown in the search results. This controls which content will be included in the sitemaps (see discussion below in the section ‘Creating XML sitemaps’
  5. Select if there will be single or multiple authors
  6. Set up the template for page titles
Set up the template for page titles

Your basic settings are now complete. But you can return to the configuration wizard anytime if you need to change any settings.

Using technical WordPress tuning tools

Once installed, you’re finally ready to get down to the exciting business of SEO.

Connecting to Google Search Console

After adding your website to the search console, Google needs to verify your website belongs to you. Yoast SEO makes this easy:

  1. Choose the verification method HTML tag
  2. Copy the meta tag in the box
  3. In WordPress – open SEO > General > Webmaster tools
  4. Paste the code in the Google field and click Save Changes.
  5. Go back to Google Search Console and click Verify.

Google can run into problems with your site when indexing it. But the Google Search Console tracks and displays these errors, and alerts you whenever something critical happens. It can also guide you through possible solutions.

Creating xml sitemaps

It’s best practice to let Google know about the pages and posts you want indexed by submitting a sitemap.

Yoast SEO takes care of this automatically. You can verify this by:

  1. Navigating to SEO > General > Features
  2. Finding the toggle XML sitemaps and expanding the box
  3. Clicking on See the XML sitemap to view the file that was generated.

Yoast SEO will update your sitemap automatically when you add or remove a page, post or category.

XML Sitemaps

Creating Canonical URLs

Yoast SEO renders the correct canonical URL for almost any page type in a WordPress install automatically.

If you ever need to change it for a specific piece of content – be it a post or a page – you can do so in the content settings.

SEO Auditing with Plesk SEO Toolkit

Plesk SEO Toolkit enables you to keep tabs on everything SEO-related on your website.

The Site Audit feature lets you do a quick SEO check as a first step.

  • To start the site audit:

Click Wizard on the main page of SEO Toolkit, then select the domain you want to check and click Next.

The Site Audit will show you immediately if all of your important settings are correct.

settings are correct - Plesk
  • To do a complete scan:

Open up the domain tab on the main page and click Site Audit. Then click Rescan <domain>.

The scan can take some time to complete, depending on the number of pages your site contains. The results show as a summary of your site’s health.Below that you’ll find a detailed listing divided into Content, SEO and Technology. For each item, the tool displays the state (ok or error), the number of occurrences, and its importance.

The power of Site Audit is in the large number of details it checks automatically. On everything from blocked elements through to problems with indexation, server errors, issues with canonicals, loading time, and content audit. Noone could ever keep all of these in mind, let alone check them manually.

Seo Audit

You can drill down into every issue to find the exact place, setting or page where the issue was found, together with recommendations for solving the problem.

H1 missing - solving the problem

But there’s more! To help you keep track of all fixes, Site Audit creates tasks and task reminders for you.

Seo task reminders

Site Audit rescans your site automatically every 20 minutes. All you have to do is come back regularly to see if any issues need your attention.

SEO Auditing for Yoast SEO

It’s important to make sure that while your site changes and grows over time, you preserve its optimal state. Both Yoast SEO and Plesk SEO Toolkit can help you do this well.

If the Yoast plugin finds any issues with SEO on your site, it’ll show you a message on the dashboard. However, if everything is fine it’ll look like this:

SEO Auditing for Yoast SEO

Otherwise, you’ll see a warning message along with information on how you can resolve the issue:

Problems - resolve the issue

Getting your content right

Are you happy with the results so far? Now that we’ve covered the technical side of things, it’s time to use the power of these two SEO tools to create and optimize content.

1. Audit your Content with Plesk SEO Toolkit

SEO Toolkit’s Site Audit component runs periodic checks on your site, and your content. You’ll find all issues related to content on the Content tab in Site Audit. The Tasks component also helps you work on content issues by creating a list of recommended tasks to help you improve your site’s SEO. Actionable insights cover issues with duplicated content, defective links, missing H1/H2/H3, title tags, and more.

Audit your Content with Plesk SEO Toolkit

To quickly check on recent issues and stats – simply visit the start page of SEO Toolkit where you’ll see the overall health score, as well as the number of open and already completed tasks at a glance.

2. Optimize your content

Yoast SEO supports you with content creation right where you type it. So at the bottom of the page or post editor, you’ll see the Yoast Meta Box. From here, it’ll help you by analyzing your text and document settings on the fly and presenting you with any issues and recommendations it finds.

Optimize your content - Plesk

In the box, you’ll see an instant overall rating of how you’re doing in terms of SEO and Readability –  indicated by the red, orange or green icons.

3. Understanding Yoast’s SEO Analysis

In the section SEO analysis, you’ll find a list of all details checked and issues found, together with clear recommendations on how to fix them. This gives you an idea of which problems to tackle first.

3. Understanding Yoast’s SEO Analysis - plesk

The features in the Yoast meta box can also help you optimize the meta-information for a page or post.

Open the section Snippet Preview to check how your search result will look in Google SERPs. You can also edit and optimize the title and description.

snippet preview plesk

Don’t forget to create a highly-focused meta description – since this is the text Google uses to display a summary of your page in the SERP. Both the title and description have a recommended length, as indicated by the green or red line below the editor box. The SEO analysis tool also automatically checks the readability of your text, taking into account sentence length, use of active vs. passive voice, and the Flesch reading score.

Flesch reading score - plesk

DIY SEO

Hopefully this guide proves that you can confidently tackle SEO yourself – with the help of two SEO tools: Yoast SEO and Plesk SEO Toolkit. Not only do these tools remove the burden of tweaking the technical aspects of SEO, but they also actively support you in creating fully-optimized content.

Next up: How to analyze your on-page SEO success for WordPress.

Gain traction with Google by checking keyword rankings, comparing your site with competitors and ensuring crawlers can do their job properly.

We’d love to hear your experience of working with Plesk SEO Toolkit or Yoast SEO. So let us know how they’ve helped you optimize your WordPress website in the comments below.

Why WordPress Admins Need More Than One SEO Tool

WordPress SEO Tools

Traffic to your website doesn’t come easy. You have to make your site as search-friendly as possible to attract users, promote your brand, and sell your product or service. While WordPress makes publishing content simple, managing SEO is trickier, requiring more time, effort, specialized knowledge, and SEO tools.

The right SEO tools can help you by automating a lot of tasks. So let’s explore why you need SEO for your WP site – and how to do it using a clever combo of SEO tools.

First, Here’s Why You Need SEO Tools

Why SEO

In today’s highly competitive world – first impressions are everything. Regardless of whether you’re a startup, small business owner, blogger, freelance developer, sysadmin, agency or full-blown enterprise. Your online presence needs to resonate with your target audience, so they remain engaged with your website, and ultimately – your brand.

If your website runs on WordPress, you’re in good company because it powers 33.4% of the top 10 million sites. From SMBs to large enterprises, it’s got 60% of the market. Reason being it’s simple and offers a plugin for virtually every need – no developers needed.

However, for your business to succeed, building a great website is not enough. Your audience needs to find you and choose you above a million others. This is where good search engine optimization (SEO) comes in.

Understanding the SEO Basics

SEO is about tracking, monitoring and improving your website’s position in search engine results. Ideally you want to rank as high as possible, since a good ranking means more traffic to your site. More specifically – traffic to your website that you don’t have to pay for via advertising.

SEO Basics

Being found on Google means ranking at the top of page one for a certain keyword. Check out these numbers: Position one receives about 31% of the traffic, position two is at around 15%, whereas position ten draws a meager 1.1 % to your website. Needless to say, website links found on page two or later are hardly visible at all and attract below 6% of all website clicks.

How to Get Google to Rank You Highly

How to Rank You High On Google

Google makes this decision by evaluating over 200 factors from your website. Considering everything from credibility to content relevancy for the user, technical aspects, content quality, user experience, and more. Sounds daunting? Don’t panic! You can start getting your SEO right by simply focusing on these top three critical factors.

1. Creating relevant content for your website.

You’ve probably heard the saying, “Content is king!”. Mainly because it’s the most crucial part of SEO. Search engines honor sites that serve relevant content, giving visitors the best possible answer to their search intent. To create optimal content, you need to understand your visitor’s needs, choose the right keywords, and use the correct format.

2. Optimizing your website using on-page SEO

On-page SEO refers to the ongoing ways in which you can optimize your content, technology, and other aspects of the user experience to rank better and attract more traffic from search engines. For example, to rank highly, all links between pages must work, and all resources (images, CSS, and JavaScript) must load smoothly and fast.

3. Promoting your content with off-page SEO

After optimizing on-page SEO, you can think about off-page SEO by building links and engaging in social media marketing. This is important as how many other websites and social media posts link back to the website has a big impact on the website’s search ranking. Moreover, websites that link to other websites based on similar topics usually rank higher.

Don’t Rely on WordPress Alone

Don’t Rely on Just On WordPress

Now that we know how important SEO is, let’s check out how search engine friendly WordPress is. WordPress claims to be ‘search engine friendly’ out of the box. But while WordPress allows you to publish content and have it crawled by search engines – the support for SEO success stops here. WordPress code, however, does follow SEO best practices.

While these are two really important factors that have an impact on your rankings, Google uses over 200 different factors to calculate search result rankings. So we know we have a long list of other aspects to work on and improve.

This is a great first step to help you improve your SEO, as Yoast SEO will help you with a lot of important SEO tasks. But please keep in mind, no tool will do what is your foremost job – create brilliant content. What Yoast SEO does do is help you optimize your content from a technical standpoint.

So while WordPress takes care of some of the basic SEO best practices out of the box, it still leaves room for improvement.

Quick SEO Tips for WordPress

Make sure all the critical aspects of your WordPress site are configured correctly from the get-go. For this, you’ll need to tweak some WordPress settings.

1. Check visibility settings

First check the search engine visibility box isn’t marked, as this can hide your site from search engines. You can check it in Settings > Reading.

Check visibility settings plesk

2. Use a search engine friendly URL structure

Search engines consider yoursite.com and www.yoursite.com to be two different websites. So you need to decide which one you’ll use when you set up your WordPress website. You can set your preferred URL under Settings > General for both WordPress Address and Site Address.

Use a search engine friendly URL structure Plesk

Make sure your website’s URL is human-readable and contains the keywords of your content. You can change the selection under Settings > Permalinks. Add /%category%/%postname%/ in Custom Structure. You also need to leave the Category base field empty, so that the title of your post or page is included in your URL automatically.

included in your URL automatically Plesk

3. Exclude pages from search engines

Search engines honor a clean information structure. To ensure crawlers exclude irrelevant pages (eg. login pages), simply add a robots meta tag with a noindex and/or nofollow attribute to the HTML code of a page.

Example:

<meta name="robots" content="noindex,nofollow"/>

Unfortunately, WordPress doesn’t make this easy. So you’ll either have to edit code or use a plugin.

4. Add schema.org for rich snippets

Google can add additional information, like review stars or images, to your page summary in the search result to make it more eye-catching. But you have to provide this information in a standardized schema.org format first.

Add schema.org for rich snippets Plesk

Some WordPress themes or specialized plugins provide the necessary markup you need to create a rich snippet. If not, you’ll need to edit the code yourself.

Assessing content quality and relevance

Once you configure the technical foundations correctly, you’re ready to create and publish content. Remember: Google honors content that answers a user’s question in the most relevant and complete way first. So,

  • Choose a keyword that’s relevant to your users, matches your content, and has enough search traffic. You can find lots of techniques and tools to support your research.
  • Create a good title and use it as a headline following best practices.
  • Create a readable text – paying attention to critical SEO signals: length, internal linking, use of headlines, use of keywords in headlines, and overall readability.
  • Use keywords in image captions, as well as title tags and alt tags for images.
Assessing content quality and relevance Plesk

You should also regularly assess the quality of your existing content. You can do this by updating content on a particular page, improving internal linking, or adding external backlinks.

Add XML Sitemaps

Google recommends you provide an XML sitemap for your website, containing links to all of the pages you want indexed. WordPress doesn’t come with XML sitemap support. So you’ll have to use a plugin, or create and update it manually. Don’t forget to submit it to Google via the Google Search Console.

Auditing the site

Because things can break or go wrong with your site, you should regularly check for common SEO issues, like:

  • Crawlability: Can the search engine spiders crawl every page you want to be indexed, or are they getting rejected?
  • Orphaned pages: Is every page linked to correctly, and do you provide enough links?
  • 404 errors: Are there any broken links in your site causing a ‘page not found’ error, or code 404?

Every site owner should register their website in the Google Search Console, as it checks everything from indexing and broken links to mobile problems. It also gives you visibility into the traffic you receive from the search engine.

Auditing the site plesk

Rank tracking

To track how your site is doing in terms of attracting traffic and converting users:

  • Keep an eye on your website’s ranking for all important keywords and pages.
  • Follow trends for critical KPIs (key performance indicators): eg. ranking in search engines, ranking for keywords, etc.
  • Compare your site’s performance with selected competitors, and see where your rankings for keywords are doing well.

By continuously analyzing meaningful indicators, you’ll get actionable insight into necessary site optimizations. You’ll also notice immediately if any trends develop on- or off-page. So you can act before something affects the success of your website.

SEO Tools and Best Practices

ongoing seo best practices plesk

You need SEO. Period. Although it can be tedious, you don’t actually need to be an expert to master SEO. If you configure your WordPress website correctly, craft your content well, and use essential SEO tools like Yoast and Plesk SEO Toolkit. Then you’re well equipped to manage SEO successfully for your website.

Moving from HTTP to HTTPS 1: Avoiding the SEO Pitfalls

Moving from HTTP to HTTPS 1 - Plesk

If you’ve recently moved your site from HTTP to HTTPS, or are planning to soon, then be sure not to make a costly SEO mistake. While moving your site, you’ll make several changes that may harm your SEO, if not made correctly. But fortunately, you’ve landed on this guide to help you out with a few straightforward steps.

HTTP to HTTPS: Use Appropriate Redirects

If you’ve recently moved your site from HTTP to HTTPS, or are planning to soon, then be sure not to make a costly SEO mistake. While moving your site, you’ll make several changes that may harm your SEO, if not made correctly. But fortunately, you’ve landed on this guide to help you out with a few straightforward steps. Use Appropriate Redirects

When you use a 302 page redirect, Google starts indexing the new HTTPS version, but does not stop indexing the older HTTP version. Because Google considers the two HTTP and HTTPS versions different properties.

This separate indexing prevents the SEO juice and other qualities of your old URL to be passed onto your new HTTPS version. Thus, making all your previous SEO efforts on the old HTTP version redundant, and you may need to start again from scratch. However, when you redirect to 301, Google indexes the 301 targeted URL and discontinues crawling the older version. Resulting in more than 90% of SEO juice transfers to the new HTTPS version.

Avoid chained redirects

Google cannot crawl more than five chained redirects. So, it’s wise to include all your existing redirects to the initial HTTP to HTTPS redirect. Thus, making things easier for Google can certainly help your SEO. WordPress sites can use redirection to manage redirects or this redirect checker to trace redirectchain.

Don’t redirect to a single irrelevant destination

Redirecting different old URLs to a single irrelevant location creates unnecessary confusion and negatively affects the user experience. However, if you consolidated contents from multiple old URLs to a single page, then it’s fine to redirect them there.

Enhance Crawling Efficiency

Enhance Crawling Efficiency - Plesk

Different post-move processes for SEO/search engine updates would need to recrawl your site. If your site is complex and large, it can affect crawling efficiency and delay the process. Here are a few tips to increase efficiency and reduce time:

  1. Admin Pages, backend folders and other irrelevant pages waste significant time for search engine bots. So, prevent them crawling through these sections by editing the robots.txt file.
  2. Bots don’t interpret graphics. So, images should come with proper image alt-tags to make them bot-friendly.
  3. Interlink old content at the relevant portions of the new content. It will help with deep crawling and add to its value.
  4. Consider one of various free or paid tools available that enhance crawl efficiency, thus speeding up the process altogether.

Check crawling behaviour and response codes

Keep a close eye on the crawling behaviour of Google bot on both versions, from HTTP to HTTPS. Along with checking the crawled URLS, you also need to look at the response codes the Google bot receives via analytics. To facilitate this information, you’ll need to upload server log files.

Robots.txt

Robots.txt - Plesk

Robots.txt is a vital source of your technical search engine profile. So after the move you need to check Robots.txt once or twice and make the necessary changes.

  1. Carefully check HTTPS robots.txt to ensure its content matches the previous listed for that HTTP version and that it doesn’t disallow all.
  2. The HTTPS pages should not have any Meta ‘no index’ attributes and the HTTP robot.txt file shouldn’t disallow all. It should either redirect or deliver 404 as applicable.
  3. Blocking HTTP URLs in robots.txt prevents the search engines from seeing the HTTPS URLs redirects. Thus, various vital signals like Pagerank etc. will not be transferred.

Update HTTP resources immediately

Most possibly you could be using some external resources on your website like images and social communications. Make sure you update all such resources in the page source code so that they point to the HTTPS versions. In case a resource doesn’t have a HTTPS version, it may be better to look for substitutes from a secured source.

Also note that the presence of HTTP elements on the site can attract a ‘No Secure’ warning. Thus, defeating the very objective of buying an SSL certificate.

Change your Metadata and structure markup to align with your new HTTPS status and help you maximize ranking benefits. Namely canonical and pagination attribute, hreflang and rel alternate media, and structured mark-up (example: breadcrumbs and videos).

Then, communicate the HTTP to HTTPS changes to Google by verifying the HTTPS property in Google Search Console. Make a property set that is the combination of HTTP and HTTPS properties to facilitate monitoring. Then set ideal configuration for handling parameter for HTTPS version in the search console itself.

Hosting panel resources for non-technical users

There are some really good, reputable hosting panels offering easy documentation and step-by-step guidance. Plesk is among one of the top choices for non-technical users because of its neat interface and multi-OS support. If you’re using Plesk, you’ll first need to install SSL certificates for your domain. Also make sure that you have enabled SSL/TLS support in your domain Hostings Settings.

Linux OS and Plesk users

If you use Linux OS then access your .htaccess file in Plesk and paste the following link:

<IfModule mod_rewrite.c>
RewriteEngine on
RewriteCond %{HTTPS} !=on
RewriteRule ^(.*)$ https://%{HTTP_HOST}/$1 [R,QSA]
</IfModule>

Click OK and you’re done.

Web.config file for Plesk and Windows users

Access you web.config file under file manager and paste the following code just before  </system.webServer>:

<rewrite>
<rules>
<rule name="HTTP to HTTPS redirect" stopProcessing="true">
<match url="(.*)" />
<conditions>
<add input="{HTTPS}" pattern="off" ignoreCase="true" />
</conditions>
<action type="Redirect" redirectType="Permanent" url="https://{HTTP_HOST}/{R:1}" />
</rule>
</rules>
</rewrite>

HTTP to HTTPS is a wise move if you can dodge the negative SEO impacts that may result. Hopefully this article has accomplished that for you. For more info, here’s the detailed guide on different SEO-friendly HTTPS redirection methods in Plesk.

Are You Making Any of These 10 Website Launch Mistakes?

Website Launch Mistakes

You should consider your company website the essential bridge connecting your clients to your business. It’s the go-to platform where potential customers can find all the relevant company info, your products and services, and a way to get them. And while many businesses have now grasped the fundamental importance of investing in a proper website, there are still 10 common pitfalls that can hinder your website’s performance and success.

Vital security measures

1. Missing vital security measures

Online security has become a key factor users look out for when accessing new websites. Think of features like SSL, providing a safe, encrypted link between browser and server, or a CAPTCHA, stopping unwanted bots. Not investing in them can mean unknown sources interfering with your business website performance. In turn, poor performance will very likely result in scaring away potential clients.

Update WordPress plugins

2. Forgetting WordPress plugin updates

As with any system, the different features that make up WordPress require regular maintenance. Failing to do so can slow your website way down and even make certain functions not work properly for their users. So it’s vital for your business to find a tool to update these plugins regularly, such as the popular WordPress Toolkit. Because this lets you mass-manage instances, plugins and themes instantly and from one place. Among many WordPress Toolkit benefits, you also get a staging environment to test new features before they go live.

No scalability

3. Not planning for scalability

Any online business aims to get the biggest customer base possible. So naturally, it’s important for your website to be built in such a way that you can later scale. For example, having enough server power to handle a surge in traffic. And having efficient data backup to manage mass information flow. Note that it’s always better to account for this from the start because it will become very difficult to upgrade a website at the last minute.

Plesk’s control panel works as a scaling tool, allowing businesses to grow over time. Hosting providers can manage their clients and servers across different infrastructure setups, even tailoring it to their business needs.

Accessibility

4. Failing to account for accessibility

In an age where users can access a website from any OS, browser, or device – we all need to make sure we’re available everywhere and to everyone. It would be quite damaging if a business website is designed in such a way that it loses compatibility with, say, iOS devices. Because this essentially eliminates an entire section of potential customers interested in your services. So make sure any device, OS and browser can access your website.

Website Audit

5. Forgetting to undertake a website audit

Website audits are a full analysis of all the different issues that may impact your website’s visibility in a search engine. This is especially important when considering marketing campaigns, because a website audit can help your business uncover weak factors that impact performance.

SEO

6. Skipping SEO

Search Engine Optimization (SEO) is a process where one optimizes their websites so as to receive higher natural rankings in search engine results. And with the online market becoming increasingly more competitive, SEO is a key tool for business to stand out.

Not implementing SEO on a website relegates it to lower position on a search results page, meaning that business can miss out on a considerable number of potential customers. Since SEO can be quite extensive, we recommend that beginners install the SEO Toolkit on Plesk to get started and get found online.

Sitemap

7. Ditching the sitemap

A site map is essentially a list of pages that make up a website and is considered a tool for search engine bots to crawl your website and index it. When a page gets indexed, it makes it more easily searchable in a search engine, thereby increasing its visibility. Therefore, if you don’t submit a sitemap to a search engine, you’re effectively limiting your website’s visibility.

Marketing strategy

8. Not having a marketing strategy

Choose your content carefully as it sets the tone for your brand, but make sure it ties in well with your marketing strategy. No marketing strategy makes sales attempts messy. If your mission doesn’t make sense to your potential customers, they’ll find it difficult to engage with your brand. Meaning that ultimately, they won’t convert.

Ignoring analytics- 10 Website Launch Mistakes - Plesk

9. Ignoring Analytics

Website analytics give businesses valuable insights about their audience, like age, location, and preferences. They can also reveal visitor behaviour, like each website session’s duration, which pages are the most popular and how a visitor arrives at your site. Use this to build a complete profile of your target customer so you can cater to their needs better with your product, service and content.

Social proof

10. Forgetting your social proof

When it comes to online businesses, everyone looks for proof of its legitimacy before engaging further. These include client testimonials, means of contact, including physical addresses and actual phone numbers, and most importantly active social profiles. Businesses who focus so hard on the actual product that they forget their social community, end up losing customers to competitors. Perhaps competitors who were more engaged.

As you can see, launching a business website isn’t as simple as plugging in and hitting the ‘on’ switch. You need to plan for all of the above and more well in advance. Since they all have the potential to increase customer traffic and your overall business success.

Do you agree with all the points we mentioned above? Have we missed anything? Your opinion counts. Let us know in the comments below!

arrow icon - Plesk

What can go wrong without the best web hosting platform? [Infographic]

Without the right host for your website, a lot can go wrong for your business. Read on to learn more about the importance of choosing the right web hosting platform.

How important is choosing the right web host

Web Hosting Platform - infographic by Plesk

Choosing the right web hosting platform is as important as your site content. And the wrong web hosting platform can seriously impact your business. Your web host must protect your site from security breaches, and backup all your data in case of hacking.

Slow websites or ones that go down for even a few minutes will negatively impact your SEO ranking. (In this event, see how to turbocharge your website speed to get back on track.)

So how important is choosing the right web host? Let’s look at the facts.

One-second page load delay leads to 7% conversion drop

Load delay and conversion drop

Page loading time is one of the most important factors that contribute to your website’s success. Also, it affects whether visitors will return to your website and perform profitable or desired actions. According to Aberdeen Group, a 1-second loading delay can result in a 7% decrease in e-commerce conversions and can drop customer satisfaction by 16%.

Sites on Google’s page 1 load in under 2,000 ms

Sites on Google’s page 1 load in under 2,000 ms - Plesk

Websites that appear on Google’s first page of search results load in under 2,000 milliseconds and loading delays can result in a loss of 44.19% in page views for a 20 second loading delay. A slow-loading website isn’t likely to appear in the first page of Google’s results.

Need a mighty page speed boost? Check out Google Pagespeed Insights.

Almost half of websites are hosted on Apache servers

Apache servers - a majority

From all the billions of websites that exist on the internet, Apache servers are the most widely used with 46.9% of existing websites. NGINX is the second most popular with 37.8% of websites hosted on it. So, make sure your hosting platform supports this.

Stats for SMBs and large companies using private cloud

Stats for SMEs and large companies using private cloud - Plesk

Private cloud computing generally feels safer than public cloud computing because access to the resources in a cloud infrastructure is limited. However, many SMEs – about 8%, and even 24% of larger companies do not buy cloud infrastructure altogether. This is mainly because of lack of knowledge about cloud computing. Pick a web host with plenty of opportunities to scale to the cloud.

A whopping 86% of websites have serious security flaws

Whopping 86% of websites have serious security flaws - Plesk

Over 30,000 websites are hacked daily with 86% of websites having at least one serious security flaw, including these top brands.

Over half of WordPress sites run on an outdated CMS version

Over half of WordPress sites have outdated CMS version

One of the reasons why so many websites are hacked is because many of them run on an outdated CMS version. In fact, 56% of hacked WordPress sites, 84% of hacked Joomla sites, 96% of Magento sites and 81% of hacked Drupal were all hacked for the same reason.

Why Choose Plesk web hosting platform?

When it comes to choosing a web hosting platform, look for reliability and security more than anything. Want to offer users the ability to scale and grow your website quickly without compromising on quality? Then, a web hosting platform like Plesk is one of the best options to grow an enterprise website and maximize its potential.

How our SEO Toolkit helps you boost visibility and outrank competitors

SEO Toolkit

Your SEO needs to be top-shelf to help your customers find you, and more importantly, to pick you over your competitors. And with the SEO Toolkit from Plesk, you’ll be able to get there. Design and execute your SEO strategy. Monitor your rankings. And measure how you compare to the competition. All in one place.

Why get another SEO tool?

While other tools largely offer research capabilities to identify new keywords to use or report keywords used by competitors, they don’t offer the ability to go further and enable daily actions. The Plesk SEO Toolkit will give you this much-needed feature. Not to mention equip you with suggested daily actions to increase your site’s visibility on search engines.

To top it all off, the SEO Toolkit is a server-based proposition. Thus providing you increased efficiency, while at the same time driving costs down. With a completely free base plan, you have the freedom to get minimum benefits for life. Or even upgrade with the flexibility to only pay for the features you need.

How the SEO Toolkit works

The SEO Toolkit provides a daily overview of your site’s performance. Paired with Plesk Onyx 17.0 onwards, the toolkit enhances your site’s competitiveness in the market. In addition to market-standard features, like a KPI dashboard, the SEO toolkit offers on-server Log analysing features.

You can monitor how your keywords rank, as well as compare your performance against competitors. The SEO Toolkit will then go one step further. It’ll suggest actions you should take to boost your rankings and increase competitiveness.

Don’t have the latest Plesk Onyx yet? See what else is new after our last update and upgrade today.

Get acquainted with these 4 SEO Toolkit Features

Site Audits

Site audits analyse your website for common SEO issues like crawlability, and provide immediate optimization recommendations. By automating the checks for common SEO reviews like home page SEO, the site audit feature will provide you an actionable list of issues and solutions. Site audits also report on other issues like uniqueness of your website url and duplicate content within your site or on the web.

You can analyze search traffic, as well as review any crawl errors identified by the audit.

Logfile Analyzer

The logfile analyzer allows server-side review and parsing of logfiles, and provides meaningful reports on your web traffic. You can review search engine crawler activity on your website, and optimize your site for better online indexing and therefore better ranking.

The analyzer also provides in depth analysis about your visitors, their characteristics and their preferences, all of which are valuable inputs into boosting your site’s performance even further. You have the power to shortlist the browsers and OS you should optimise your site for, as well as what times in a day or days of the week when you need more server power to support peak traffic.

SEO Advisor

This is really a culmination of everything the SEO toolkit offers. The SEO adviser summarises a list that represents key recommended tasks you can do today to improve your site’s SEO. Actionable insights cover duplicated content, defective links and H1/H2/H3 tags, in addition to identifying high-volume keywords.

The Next best steps feature prioritises actions you would most benefit from immediately. Do you need to add more backlinks? Should you update and relaunch the content on a particular page? The SEO advisor does all this thinking for you.

Rank Tracker

The rank tracker provides detailed comparison of your keywords’ performance against competition. This feature allows you to respond to ranking changes quickly and efficiently, and provides you a platform from which to compete with and outlast your competition consistently.

The tracker brings laser focus to your efforts to climb atop SERPs and be front and center in your customers’ search results.

Your SEO friend and expert at no cost

The Plesk SEO Toolkit is an ideal companion to your Onyx subscription. And presents a significant upgrade, even if you have other SEO suites in your arsenal. Anyone looking to boost their site’s visibility in search engines, strategy and performance should at least try its unique features.

So go ahead and install the SEO toolkit extension for free! Or if you wish, browse around our SEO Toolkit offerings. Our tiered pricing gives a range of premium features to get the best out of your SEO efforts.

Don’t have Plesk yet?

Look no further. See how we can help grow your hosting or dev business with our many offerings, tailored for the individual web professional and/or IT administrators. Our team will be happy to meet you and show you around.

Plesk acquires XOVI

Schaffhausen, Switzerland and Toronto, Canada [July 12th, 2017]Plesk, the leading WebOps platform to build, secure and run websites, applications and cloud businesses, today announced that it has acquired Germany-based XOVI, a market leading SEO software.

Using XOVI, customers in over 196 countries are monitoring and optimizing their activities in search engines and social media. With over 250,000 projects, XOVI is a leading software used to analyze websites as well as competitors. XOVI employs a team of 25 people at their headquarters in Cologne, Germany.

Plesk is taking over 100% of the shares of XOVI for an undisclosed amount. The clear strategy of Plesk is to extend the business activities of XOVI into its international channel. The XOVI brand, the XOVI products and the headquarter in Cologne will be extended to support the expansion plans of Plesk.

“We are very happy to have XOVI and their compelling SEO & social analytics platform on board.”, says Nils Hueneke, Plesk CEO. “This will not only help the fast-growing community of more than 250,000 additional Web Professionals who are already using Plesk today, but also their end customers who will benefit from the additional and integrated XOVI extension to market their services online using a state-of-the-art marketing platform. XOVI will be deeply integrated with Plesk on a technical level and become an essential part of our growth strategy to sell pre-configured targeted solutions on top of any private or public cloud service provider. Both Plesk and XOVI are very excited to launch these new offerings shortly”.

Maik Benske, CEO XOVI GmbH comments: “Joining Plesk will allow us to combine our strengths and drive mutual growth internationally. End customers will benefit from all Plesk core features and the rich extension catalog whereas the Plesk Partner Channel can enrich their targeted solutions with our compelling SEO and social software enabling their customers to stay ahead of the competition and sell successfully in the cloud.”

Plesk is committed to driving growth and primarily focusing on pre-configured targeted solutions through Plesk Extensions. Plesk Extensions are complementary software services that are deeply integrated into the lightweight Plesk core and can be activated with just one click. Any Plesk edition can be tuned into a targeted solution by adding as many extensions from the Plesk Extension Catalog, i.e. mass-managing multiple WordPress instances on the Plesk server including but not limited to the set-up of a secure staging environment to test new or modify existing websites.

About Plesk

Plesk is a global software company with more than 200 employees and an annual revenue of USD 30M  in 2016. With over 377,000 server installations and 11 Million hosted websites, Plesk is the leading platform to build, secure and run websites and applications in the cloud. Founded in 1999 Plesk operates as an independent company since May 1st, 2017 and is part of Oakley Capital, a leading UK-based private equity fund with over USD 1.6B under management.

More information on Plesk can be found at www.plesk.com or on Facebook and Twitter

About XOVI

XOVI is a leading SEO and social software with over 250,000 projects in over 196 countries. With XOVI, businesses of all sizes stay ahead of the competition by using XOVI for making better decisions for SEO, SEM, social media and affiliate marketing.

More information on XOVI GmbH can be found at www.xovi.com or on Facebook and Twitter

Plesk media contact: Lukas Hertig, [email protected] , +41 79 601 19 89
XOVI media contact: Thomas Synoradzki, [email protected], +49 221 67 78 73 40