WordPress Community Insights You May Not Know About

WordPress Community Insights You May Not Know - Plesk

Each year, seasoned WordPress developers, agency owners, WebPro experts and beginner users come together at WordCamps. From around the world, we connect, learn, and celebrate all things WordPress. WordCamps have grown from the one held by Matt Mullenweg in 2006, San Francisco – to hundreds all over the globe. Each with their own flavour, speakers, sessions, and communities. It’s only natural that we want to get more WordPress Community Insights.

As we create many WordPress-related products, we’re proudly involved in the community that makes WordPress and make regular appearances at WordCamps. We support WordCamps both with sponsorship and by showing up with a booth, speakers, games, special offers, raffles, and interviews. In November 2019, we attended WordCamp US and joined the thousands of other WP enthusiasts and experts. Celebrating and evolving the thriving WordPress ecosystem, hosting educational and engaging games and raffles with special prizes.

In exchange for the grand prize (that any techy would love), we took the opportunity to gather answers to a few burning questions for the WP community. We collated the responses from over one hundred respondents in the infographic you see below. Now we’re going to dive into these findings in a bit more detail and discuss a few patterns and trends we noticed.

Community Insights from WordCamp US 2019

WordPress is such a diverse and flexible platform that it’s used daily by a million different people in a million different ways. To be exact, there’s over 75 million people using WordPress in over 50 different languages. Powering over 172 million websites (around a third of the entire web). And those numbers are still growing.

So who are the WordPress Community?

From our survey of WordCamp attendees, we discovered that, as you would expect, most of them are developers — nearly half at 42%. The rest are a diverse bunch of bloggers, graphic designers, agency owners, marketers, SEOs, freelancers, security researchers, software developers. There are also prospective dev students or small business owners who are newbies to the WordPress world.

As you can see, there’s a real mix of people using WordPress for everything. From personal projects and their own career development to running businesses and supporting client projects. This is reflected in the reasons as to why people were attending WordCamp US.

Most of the respondents were at the event for both personal and professional reasons. With overall the biggest attraction being the opportunity to network, make connections, and simply have interesting conversations with like-minded people.

Of course, some people were there because they were running a session or because they simply wanted the free swag. But even so, they may have been meeting up with someone they met online or were otherwise benefiting from the strong WP community. Similarly, when we asked what they hope to take away from the weekend, respondents mostly mentioned making new friends, contacts and connections.

Other top takeaways included new knowledge/learning, feedback, contributing to the community and learning new solutions for current WP challenges. Many also want to improve accessibility of websites, or get a clearer idea of hosting options and new features out there. And, of course, grab some swag while they’re at it.

How The Community Uses WordPress

When you get a bunch of WP aficionados together in the same place, you can’t not ask them about their experiences with WordPress and the tools they’re currently using. Starting at the top with hosting options, over a third of people (39%) preferred Managed WordPress Hosting, with Cloud and Shared Hosting following at 17%.

In line with these results is what they voted as the most important factors when working with WordPress. Speed and performance took the crown with nearly two-thirds of the vote. While 45% were happy enough to have WordPress work well. However, 44% also wanted stability, and 36% were looking for a user-friendly design.

With over 50,000 plugins available, the WordPress plugins marketplace is booming. Many look to WordCamp for insights into plugins to announce development of their latest ground-breaking product. Maybe even to improve the efficiency of their sites, or simply discover what’s out there.

Interestingly, SEO plugins like Yoast are the most-used WordPress tools, with 55% of respondents using them over others. Second were analytics tools with 37%, security tools at 31%, and page builders, CSS and email marketing plugins coming up the rear.

This shows a clear focus of WP users to quantify and boost their site performance in search engine results pages (SERPs) as much as possible.

Doing Our Bit For The WordPress Community

To finish off the survey, we asked the WordCamp US attendees a few more questions, including if they had any WP-related goals, and if so, what they were. The results revealed that WordCamps have a feel of being about socialising and educating people. However, they’re also pivotal for those serious about pushing their business goals forward.

Some of the respondents’ top WordPress-related goals were:

  • making their products known to the world
  • growing their WordPress client base
  • becoming web developers
  • blogging more consistently
  • building non-profit websites
  • Building awesome sites in general
  • teaching more
  • Increasing their traffic and scaling
  • Getting all the clients and dominating the world

To help fellow members of the WordPress community to achieve these goals, we’ve built a variety of WordPress tools like the Plesk WordPress Toolkit. The WP Toolkit is a single interface for easily installing, configuring, and managing WordPress, jam-packed with features.

We asked the community if they thought the Plesk Toolkit would benefit their work. Nearly half of respondents chose “yes”, with just under a quarter choosing “I think so.” A few of the things that are holding people back included the price. Some were also not sure if it would integrate well. And a few would not go for it, simply because they don’t like change.

Looking Ahead to The Next WordCamp

Go for the speakers, the opportunities, the insights, the lego prizes, swag – or all of the above. Attending a WordCamp is a great way to meet awesome people and stay in touch with everything WordPress.

There has been over 700 WordCamps in 70 cities around the world to date. We plan to attend more in 2020 to continue supporting the WP community and development of the incredible open source platform. Starting with WordCamp Asia in February. To find a WordCamp near you, or even set up your own, visit WordCamp central.

Will you be attending WordCamp Asia in February 2020? What content would you like to see us cover from the event?

New Plesk Extensions on the Loose: April Edition

New Plesk Extensions

Every month, we release new extensions into our Plesk catalog. Ones that let you expand the platform’s versatility and customize it according to your needs. With more tools and features, you’ll get even more help growing your business and offering a better service to your customers.

RcodeZero Anycast DNS

RcodeZero Anycast DNS

You can use this extension to improve your domains’ availability across the world. Want to be accessed anywhere globally? Then pick and choose the domains you want to sync to the RcodeZero Secondary-DNS.

A 24/7 operations center provides round-the-clock support. And the DNS Anycast service is available in 6 continents with more than 20 locations. With unlimited DNS queries and support for all DNS resource record types, the world is your oyster.

Throw in DDoS mitigation service and 2 independent Anycast-clouds, and you’re looking at a highly reliable, performant and extremely secure web service for your domains.

Revisium Antivirus for Websites

Revisium Antivirus for Websites

A fully-featured malware scanner, absolutely free? Yes. Then throw in premium features like scheduled check-ups and one-click automated cleanup, and you’ve got one of the best antivirus offerings on the market.

The Revisium Antivirus extension supports sites running on WordPress, Joomla!, Magento, Drupal, MODx, Bitrix, as well as any PHP-based CMS and static HTML websites. It will help keep your site safe from any type of malicious backdoors and viruses, webshells and hackers’ tools, blackhat SEO pages and phishing pages.

The premium version offers one-click automated malware cleanup, and both scheduled and on-demand website checks. Detailed reports complement the offering. Then there’s the free version of the Revisium Antivirus which packs useful aspects, including a full-feature malware scanner.

Plesk Advisor

Plesk Security Advisor

Ok, so not exactly new, but expanded site-wide and revamped. Out with old Security Advisor and in with Plesk Advisor. Advisor is your one-stop-shop for active and passive maintenance of your server. The little owl is your virtual assistant that constantly monitors your servers and consolidates issues and recommended resolutions. All to keep your servers and hosted websites spry.

Advisor regularly rates your server for diligent maintenance. And it automatically scans your server for any issues or threats regularly, while giving you recommendations to resolve any open issues. This extension also prioritizes the most urgent actions for you. Significantly easing the burden on your decision-making.

This extension rolled out with the new Plesk Onyx version in March. See what’s new on the platform after the latest update.

SEO Toolkit

Plesk SEO Toolkit

Now this is what was missing from Plesk. The features we provide in the SEO Toolkit set it apart from the competition. Not many competitors offer server-based logfile analyzer, or a free base plan to get you started on your SEO journey.

Add site audit and rank tracker features, and couple those with a dedicated SEO advisor, and you have a winning combination of SEO power tools to rocket your website to the top of SERPs. 

This major SEO extension is yet another New Plesk Onyx feature born during the March update. Find out more about how the SEO Toolkit can benefit your sites and business here.

In the meantime, that’s a wrap from us this month. Stay tuned for another extension rundown in the May edition.

How our SEO Toolkit helps you boost visibility and outrank competitors

SEO Toolkit

Your SEO needs to be top-shelf to help your customers find you, and more importantly, to pick you over your competitors. And with the SEO Toolkit from Plesk, you’ll be able to get there. Design and execute your SEO strategy. Monitor your rankings. And measure how you compare to the competition. All in one place.

Why get another SEO tool?

While other tools largely offer research capabilities to identify new keywords to use or report keywords used by competitors, they don’t offer the ability to go further and enable daily actions. The Plesk SEO Toolkit will give you this much-needed feature. Not to mention equip you with suggested daily actions to increase your site’s visibility on search engines.

To top it all off, the SEO Toolkit is a server-based proposition. Thus providing you increased efficiency, while at the same time driving costs down. With a completely free base plan, you have the freedom to get minimum benefits for life. Or even upgrade with the flexibility to only pay for the features you need.

How the SEO Toolkit works

The SEO Toolkit provides a daily overview of your site’s performance. Paired with Plesk Onyx 17.0 onwards, the toolkit enhances your site’s competitiveness in the market. In addition to market-standard features, like a KPI dashboard, the SEO toolkit offers on-server Log analysing features.

You can monitor how your keywords rank, as well as compare your performance against competitors. The SEO Toolkit will then go one step further. It’ll suggest actions you should take to boost your rankings and increase competitiveness.

Don’t have the latest Plesk Onyx yet? See what else is new after our last update and upgrade today.

Get acquainted with these 4 SEO Toolkit Features

Site Audits

Site audits analyse your website for common SEO issues like crawlability, and provide immediate optimization recommendations. By automating the checks for common SEO reviews like home page SEO, the site audit feature will provide you an actionable list of issues and solutions. Site audits also report on other issues like uniqueness of your website url and duplicate content within your site or on the web.

You can analyze search traffic, as well as review any crawl errors identified by the audit.

Logfile Analyzer

The logfile analyzer allows server-side review and parsing of logfiles, and provides meaningful reports on your web traffic. You can review search engine crawler activity on your website, and optimize your site for better online indexing and therefore better ranking.

The analyzer also provides in depth analysis about your visitors, their characteristics and their preferences, all of which are valuable inputs into boosting your site’s performance even further. You have the power to shortlist the browsers and OS you should optimise your site for, as well as what times in a day or days of the week when you need more server power to support peak traffic.

SEO Advisor

This is really a culmination of everything the SEO toolkit offers. The SEO adviser summarises a list that represents key recommended tasks you can do today to improve your site’s SEO. Actionable insights cover duplicated content, defective links and H1/H2/H3 tags, in addition to identifying high-volume keywords.

The Next best steps feature prioritises actions you would most benefit from immediately. Do you need to add more backlinks? Should you update and relaunch the content on a particular page? The SEO advisor does all this thinking for you.

Rank Tracker

The rank tracker provides detailed comparison of your keywords’ performance against competition. This feature allows you to respond to ranking changes quickly and efficiently, and provides you a platform from which to compete with and outlast your competition consistently.

The tracker brings laser focus to your efforts to climb atop SERPs and be front and center in your customers’ search results.

Your SEO friend and expert at no cost

The Plesk SEO Toolkit is an ideal companion to your Onyx subscription. And presents a significant upgrade, even if you have other SEO suites in your arsenal. Anyone looking to boost their site’s visibility in search engines, strategy and performance should at least try its unique features.

So go ahead and install the SEO toolkit extension for free! Or if you wish, browse around our SEO Toolkit offerings. Our tiered pricing gives a range of premium features to get the best out of your SEO efforts.

Don’t have Plesk yet?

Look no further. See how we can help grow your hosting or dev business with our many offerings, tailored for the individual web professional and/or IT administrators. Our team will be happy to meet you and show you around.