WordPress Community Insights You May Not Know About
Each year, seasoned WordPress developers, agency owners, WebPro experts and beginner users come together at WordCamps. From around the world, we connect, learn, and celebrate all things WordPress. WordCamps have grown from the one held by Matt Mullenweg in 2006, San Francisco – to hundreds all over the globe. Each with their own flavour, speakers, sessions, and communities. It’s only natural that we want to get more WordPress Community Insights.
As we create many WordPress-related products, we’re proudly involved in the community that makes WordPress and make regular appearances at WordCamps. We support WordCamps both with sponsorship and by showing up with a booth, speakers, games, special offers, raffles, and interviews. In November 2019, we attended WordCamp US and joined the thousands of other WP enthusiasts and experts. Celebrating and evolving the thriving WordPress ecosystem, hosting educational and engaging games and raffles with special prizes.
In exchange for the grand prize (that any techy would love), we took the opportunity to gather answers to a few burning questions for the WP community. We collated the responses from over one hundred respondents in the infographic you see below. Now we’re going to dive into these findings in a bit more detail and discuss a few patterns and trends we noticed.
Community Insights from WordCamp US 2019
WordPress is such a diverse and flexible platform that it’s used daily by a million different people in a million different ways. To be exact, there’s over 75 million people using WordPress in over 50 different languages. Powering over 172 million websites (around a third of the entire web). And those numbers are still growing.
So who are the WordPress Community?
From our survey of WordCamp attendees, we discovered that, as you would expect, most of them are developers — nearly half at 42%. The rest are a diverse bunch of bloggers, graphic designers, agency owners, marketers, SEOs, freelancers, security researchers, software developers. There are also prospective dev students or small business owners who are newbies to the WordPress world.
As you can see, there’s a real mix of people using WordPress for everything. From personal projects and their own career development to running businesses and supporting client projects. This is reflected in the reasons as to why people were attending WordCamp US.
Most of the respondents were at the event for both personal and professional reasons. With overall the biggest attraction being the opportunity to network, make connections, and simply have interesting conversations with like-minded people.
Of course, some people were there because they were running a session or because they simply wanted the free swag. But even so, they may have been meeting up with someone they met online or were otherwise benefiting from the strong WP community. Similarly, when we asked what they hope to take away from the weekend, respondents mostly mentioned making new friends, contacts and connections.
Other top takeaways included new knowledge/learning, feedback, contributing to the community and learning new solutions for current WP challenges. Many also want to improve accessibility of websites, or get a clearer idea of hosting options and new features out there. And, of course, grab some swag while they’re at it.
How The Community Uses WordPress
When you get a bunch of WP aficionados together in the same place, you can’t not ask them about their experiences with WordPress and the tools they’re currently using. Starting at the top with hosting options, over a third of people (39%) preferred Managed WordPress Hosting, with Cloud and Shared Hosting following at 17%.
In line with these results is what they voted as the most important factors when working with WordPress. Speed and performance took the crown with nearly two-thirds of the vote. While 45% were happy enough to have WordPress work well. However, 44% also wanted stability, and 36% were looking for a user-friendly design.
With over 50,000 plugins available, the WordPress plugins marketplace is booming. Many look to WordCamp for insights into plugins to announce development of their latest ground-breaking product. Maybe even to improve the efficiency of their sites, or simply discover what’s out there.
Interestingly, SEO plugins like Yoast are the most-used WordPress tools, with 55% of respondents using them over others. Second were analytics tools with 37%, security tools at 31%, and page builders, CSS and email marketing plugins coming up the rear.
This shows a clear focus of WP users to quantify and boost their site performance in search engine results pages (SERPs) as much as possible.
Doing Our Bit For The WordPress Community
To finish off the survey, we asked the WordCamp US attendees a few more questions, including if they had any WP-related goals, and if so, what they were. The results revealed that WordCamps have a feel of being about socialising and educating people. However, they’re also pivotal for those serious about pushing their business goals forward.
Some of the respondents’ top WordPress-related goals were:
- making their products known to the world
- growing their WordPress client base
- becoming web developers
- blogging more consistently
- building non-profit websites
- Building awesome sites in general
- teaching more
- Increasing their traffic and scaling
- Getting all the clients and dominating the world
To help fellow members of the WordPress community to achieve these goals, we’ve built a variety of WordPress tools like the Plesk WordPress Toolkit. The WP Toolkit is a single interface for easily installing, configuring, and managing WordPress, jam-packed with features.
We asked the community if they thought the Plesk Toolkit would benefit their work. Nearly half of respondents chose “yes”, with just under a quarter choosing “I think so.” A few of the things that are holding people back included the price. Some were also not sure if it would integrate well. And a few would not go for it, simply because they don’t like change.
Looking Ahead to The Next WordCamp
Go for the speakers, the opportunities, the insights, the lego prizes, swag – or all of the above. Attending a WordCamp is a great way to meet awesome people and stay in touch with everything WordPress.
There has been over 700 WordCamps in 70 cities around the world to date. We plan to attend more in 2020 to continue supporting the WP community and development of the incredible open source platform. Starting with WordCamp Asia in February. To find a WordCamp near you, or even set up your own, visit WordCamp central.
Will you be attending WordCamp Asia in February 2020? What content would you like to see us cover from the event?
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