The Challenges Our ANZ and Americas Hosting Partners Are Facing

The Challenges Our ANZ and Americas Hosting Partners Are Facing - Plesk

My work travels recently took me to the land down under where I was able to meet great people, experience fabulous cuisine and the best coffee I’ve ever tasted (Sorry Starbucks!) Never visited Australia or New Zealand? Then, here are some fun facts that will make you add them to your bucket list today.

  1. Australians are Ozzies, New Zealanders are Kiwis.
    As a Canadian, I completely understand as most times I’m called American from my European counter parts and I’m quick to correct someone with the difference. So, make sure you get that right if you meet one.
  2. Aboriginals and Maoris.
    The indigenous tribes in Australia are referred to as aboriginal while the native population of New Zealand is labeled as Maori.
  3. New Zealand is the Sheep Country.
    New Zealand’s climate and pastures make sheep farming the country’s biggest industry. Did you know they have about 30 million sheep?
  4. ANZ Managed Infrastructure is fast-rising.
    The ANZ managed infrastructure market size grew to $1,129M in 2017, and it appears to be reaching almost double that amount ($2,109M) by 2022.

Managed Infrastructure Growth in ANZ and Americas

Managed Infrastructure Growth in ANZ and Americas - Plesk

In a recent report from Structured Research, the ANZ managed infrastructure market size has been growing at a fast rate. In 2017, it generated $1,129M* and we expect it to grow even more up to $2,109M by the time 2022 rolls by. That’s almost double.

So, it’s no wonder hosting companies in the ANZ region are looking for new marketing strategies. Because they obviously want to grab some of that market share over the new few years.

What marketing challenges do ANZ & Americas Partners have?

So, the purpose of my trip was to meet some of our partners and understand how they drive customer awareness. What did their marketing strategies look like for the year? I wasn’t surprised to hear the same challenges I had been hearing from my American partners. Ranking lack of resources and time constraints among the top offenders.

As partner marketing manager, our partners rely on me to provide help with driving more revenue. Particularly using new marketing incentives and ideas. So here I thought I would share just some of my top partner marketing tips with you. Particularly if your business operates in these regions.

Marketing Tips for ANZ & Americas Hosting Businesses

 

social media
  1. You don’t need a large marketing budget.

    Social media is still the best marketing option because that’s where you’ll surely find most of your customers. Get them to start following you and it will be easy to spread the word when it comes to your business. Latest promotions, contests and evenm events your company may be attending.

2. Re-Purpose your old content.

Did you know that by creating a piece of content it can be shared up to 5x on different methods? You can always revisit content you previously created, like infographics, short videos and lead nurturing programs. Then give it a new face and re-distribute.

content
community

3. Get involved in your community.

The WordPress market share is 34%, based on the latest results from W3Techs. If you have a WordPress offer, this is the community you want to showcase it to. Sponsor an event or maybe even consider hosting one.

4. Video marketing can boost conversions and sales.

You don’t need a large budget or a video production agency to create videos for you, as long as you keep it relevant. And did you know Google loves videos too? So, you can use videos to rank your business higher in searches.

video marketing

Looking for more marketing ideas and insights in order to drive more revenue? Reach out to me, your account manager, or anyone from Partner Success at [email protected] – we’re always happy to help.

Good Day Mate!

 

*Structured Research – Market Share Report Series – Managed Infrastructure 2017 – 2022 – September 2018 edition

Not a partner yet? Check out if you qualify by contacting our dedicated Partner Success Team below.

Why Your Clients Need Managed Hosting Services

Managed Hosting Services

Virtualized Technology is a growing trend, yet it’s not what most hosters can offer. Moreover, because of the increasing online storage and application distribution, clients need security and data authority at low costs. Therefore, more businesses worldwide are choosing managed hosting services, making the virtualization environment simpler and more affordable. We want our Plesk partners to know about this opportunity.

Fitting into the Managed Hosting Puzzle

Managed Hosting Services

There’s more demand for managed hosting services than there used to be since many resellers provide businesses with controlled scalability advancements. We’re witnessing a growing number of applications targeting nearly all sectors of the economy. These SMBs would rather focus their resources on app development, leaving a third-party to handle the rest.

Hence, we expect to see managed services grow to $286 billion in 2019 – at a compound annual growth rate of 12%. Stable growth that we’ve been seeing for the last eight years now. So how do you fit into this puzzle? By offering a complete managed solution for small businesses who can’t afford the extra time or costs of an inhouse team handling the load.

Take a page out of ZNetLive’s Book

Take a page out of ZNetLive’s Book

In case you’re wondering where to target your efforts, the Global Industry Report of 2024 says that “North America overshadows the market” because it is now focusing more on power and energy practices. Meanwhile, in the APAC region, “expansion of medium scale sectors is projected to propel industry growth”.

Here’s one top example from ZNetLive, one of our hosting partners in India. In our ZNetLive/JeetInfo Case Study, we see how they’ve been successfully adding managed hosting services to their bundled offers for quite some time now. Enjoy this inspiring story and consider the same for your business.

Start Offering Managed Hosting Services

In today’s ever-changing market, it’s hard to maintain certain services in-house. That’s why you’re less likely to succeed by just offering basic cloud services. Unless you’re hyperscale, with a very unique proposition – like Digital Ocean, or are extremely targeted.

That’s why managed third-party cloud services are currently trending. By offering this, you can add value through managed web hosting services, grow your business and make your customers extremely happy. If you’re ready to give it a try, get in touch with our partner team today and they will guide you further.

Thanks for a smashing 2018: Year in Review [Video]

Plesk year in review 2018 - SM

What a journey! But we couldn’t have achieved so much without the engagement and support of our customers and partners. You drive us to develop better products, service and solutions. So let us take a moment to thank you for being great, and present Plesk’s top wins of the year.

1. New Plesk Onyx 17.8 Release

We took your feedback and gave Plesk Onyx a huge update in March. Thus, better aligning our complete platform with the way web professionals work. We focused on five main areas: Site performance and speed, SEO tools integration, WordPress Toolkit efficiency and ease, tighter security and Cloud integration.

Find out more about this update here.

2. Major Industry Events

From Cloudfest in Germany to WordCamp Europe in Serbia, to J and Beyond in Germany and WordCamp US in Nashville. These were only a few of the events that allowed us to connect with new and old friends this year. Plus, learn and grow from the communities and the great minds we met. We even organized our own successful APAC Partner event in Singapore to better connect and exchange ideas with our partners.

3. SolusVM Joins the Group

London-based SolusVM from OnApp is a virtual server management system that offers Infrastructure-as-a-Service hosting. And is trusted by thousands of service providers. Plesk vowed to carry on its growth strategy and elevate it from a single server control panel to a future-proof cloud platform. In the same way, SolusVM boosts Plesk’s offering as it now becomes a complete solution, thanks to combined skills and resources.

Read the full story here.

4. New Plesk Editions

If Plesk Web Pro, Web Admin and Web Host Editions didn’t suit your needs exactly, we now also have Plesk WordPress Edition and Plesk Business and Collaboration Edition. Providing even more solutions, to more users. Plesk WordPress Edition offers Managed WordPress Hosters a complete solution to manage, secure and grow their business. While Plesk Business and Collaboration Edition combines all the features of a corporate grade collaboration suite. The ready-to-use solution includes communication, performance and security tools too.

5. More Partner Success

This year, in our efforts to get closer to Partners and provide better solutions, we refocused our Partner Success Team. Thus, better serving our partners, no matter where or how big. Providing more resources and support, better initiatives and offers, dedicated partner events and much more. Want to become a partner too and reap our special benefits? Get more info on our Partner Program page or get in touch.

6. Plesk Extensions of the Year

We’re constantly searching for new ways to deliver better solutions to plug into your Plesk. And so we released loads of extensions this year, both in-house and from partners – many available for free. We’ve made leaps forward in providing add-ons for web development and apps, security and monitoring, backup, Cloud, DNS, and more. Check out our full extension catalog to see what’s new – and what you can benefit from

Now that we’ve had a look back at the good stuff, we can continue flying forward. We hope to carry on exceeding expectations in 2019. So from all the Plesk Team: Thank you – and we’ll see you next year!

Meet the Plesk Partner Success Team – Behind the Scenes [Video]

Plesk Partner Success Team

Every project, program and offering that Plesk provides is only as good as individuals behind the scenes. All of them are deserving. But today we want to pay homage to the ones racing against the clock to support all our partners worldwide. You guessed it – the Plesk Partner Success Team.

These heroes also manage our Plesk Partner Program which gives our partners more bang for their buck. I mean, there are exclusive discounts, global exposure, premium support, Licence API, and marketing resources, to name a few. You can resell Plesk, use Plesk or develop for Plesk – and still join our network of over 2,600 Plesk Partners. And moreover, the Plesk Partner Success Team will be there every step of the way.

Here’s the Plesk Partner Success Team

Discover who they are, and what makes them the most qualified for you and your goals. But most importantly, find out what makes our Pleskians in the Partner sphere different.

Plesk Partner Success Team - Tess

Partner Languages: Spanish, French, Italian, English, and more.
Fun fact about Tess: She runs on craft beer.

Tess

Say hey to Tess, our French-Canadian. As the Plesk Partner Success Team Lead, she’s always here and ready if any escalation is necessary. Tess directly manages the larger Partner accounts in Europe. But this is just a handful of what she does. She mainly works with the partner team, day in day out, to assist everybody with their own partners. Even during calls. She even helps investigate how we can help our partners grow and approach new prospects.

Navind

This guy hails all the way from Mauritius and speaks 7 languages in total! He’s got a fun-loving, positive attitude, which we think contribute to his youthful looks – his well-kept secret. Navind does account management for small and medium size partners worldwide, particularly German-speaking countries. Which means he helps make businesses grow, takes care of partner accounts, and just supports partners in what they may need. Whether it’s marketing advice, upgrades, migrations and more.

Navind at Plesk Partner Success Team

Partner Languages: German, French, Italian, Hindi, Spanish, and English.
Fun fact about Navind: Takes his siesta every day, no matter what or where.

Shoko at Plesk Partner Team

Partner Languages: English and Japanese.
Fun fact about Shoko: There are only fun facts about Shoko.

Shoko

Shoko lives in Europe now but comes all the way from Japan. So she mainly focuses on our APAC, Japan and UK-based partners. Shoko says that she is one of the escalation points or main contacts for partners. She’ll propose new business opportunities, discuss price and agreement queries, and arrange demos of new versions and extensions. Plus, she handles event invites and so on so our partners will never have to miss a beat.

“If you have issues or concerns about your business, please come to us and we’ll do our best to provide a solution for you. Your business growth is our business growth!”

Marin

Half Croatian and half Italian – it’s no surprise that Marin focuses on Partners in the Mediterranean region, as well as in the Americas. Like the rest of the team he manages partner relations and provides strategic consulting and go-to-market guidance to major hosting and cloud firms worldwide. He’s happy that he’s helped established industry leaders in order to develop their services and make their businesses ready for the commercial and technological challenges of the future.

Marin at Plesk Partner Success Team

Partner Languages: English, Italian, French, Spanish, Portuguese, Russian, Serbo-Croatian, German.
Fun fact about Marin: He’s working on adding langugae 9 to his portfolio – Turkish!

Rubina at Plesk Partner Team

Partner Languages: English and Russian.
Fun fact about Rubina: Loves fish and Thai food.

Rubina

Another contact point for partners in team is Rubina. She’s from Armenia and supports  English and Russian speaking partners, with special focus on a Benelux. She’ll give counseling for any of the benefits mentioned in our Partner Program. Generally, the Partner Success Team act as Sales Consultants/Experts. Meaning they’ll inform you of market trends and what’s happening in the industry. And they’ll help you stay competitive.

The Plesk Partner Program: Do you want in?

"We help Plesk Partners with any commercial stuff, like contracts, prices and new business opportunities. Even setting up specific promotions and campaigns. We inform them about the latest Plesk news, products and extensions. And help them stay on the latest versions available with upgrades and migrations. We can arrange demos with our Sales Engineer and help them implement Plesk into their offerings. And also suggest how to bundle and position Plesk on websites."

Tess.

Truthfully, these guys make the whole Partner Program possible. And we’re happy to have given you a peek behind the curtain. In order to have you see who’s making the magic happen for you and your prospective business.

So what now?

A couple of options for you. If you’re not a partner yet, there are some benefits you’re definitely missing out on. So start with the downloadable partner brochure. Or if you’re ready to learn more about becoming a partner and get in touch, click below.

Already a partner? Then enjoy our Partner video library that we’re frequently uploading for you to get the best out of your Plesk.