The Challenges Our ANZ and Americas Hosting Partners Are Facing

The Challenges Our ANZ and Americas Hosting Partners Are Facing - Plesk

My work travels recently took me to the land down under where I was able to meet great people, experience fabulous cuisine and the best coffee I’ve ever tasted (Sorry Starbucks!) Never visited Australia or New Zealand? Then, here are some fun facts that will make you add them to your bucket list today.

  1. Australians are Ozzies, New Zealanders are Kiwis.
    As a Canadian, I completely understand as most times I’m called American from my European counter parts and I’m quick to correct someone with the difference. So, make sure you get that right if you meet one.
  2. Aboriginals and Maoris.
    The indigenous tribes in Australia are referred to as aboriginal while the native population of New Zealand is labeled as Maori.
  3. New Zealand is the Sheep Country.
    New Zealand’s climate and pastures make sheep farming the country’s biggest industry. Did you know they have about 30 million sheep?
  4. ANZ Managed Infrastructure is fast-rising.
    The ANZ managed infrastructure market size grew to $1,129M in 2017, and it appears to be reaching almost double that amount ($2,109M) by 2022.

Managed Infrastructure Growth in ANZ and Americas

Managed Infrastructure Growth in ANZ and Americas - Plesk

In a recent report from Structured Research, the ANZ managed infrastructure market size has been growing at a fast rate. In 2017, it generated $1,129M* and we expect it to grow even more up to $2,109M by the time 2022 rolls by. That’s almost double.

So, it’s no wonder hosting companies in the ANZ region are looking for new marketing strategies. Because they obviously want to grab some of that market share over the new few years.

What marketing challenges do ANZ & Americas Partners have?

So, the purpose of my trip was to meet some of our partners and understand how they drive customer awareness. What did their marketing strategies look like for the year? I wasn’t surprised to hear the same challenges I had been hearing from my American partners. Ranking lack of resources and time constraints among the top offenders.

As partner marketing manager, our partners rely on me to provide help with driving more revenue. Particularly using new marketing incentives and ideas. So here I thought I would share just some of my top partner marketing tips with you. Particularly if your business operates in these regions.

Marketing Tips for ANZ & Americas Hosting Businesses

 

social media
  1. You don’t need a large marketing budget.

    Social media is still the best marketing option because that’s where you’ll surely find most of your customers. Get them to start following you and it will be easy to spread the word when it comes to your business. Latest promotions, contests and evenm events your company may be attending.

2. Re-Purpose your old content.

Did you know that by creating a piece of content it can be shared up to 5x on different methods? You can always revisit content you previously created, like infographics, short videos and lead nurturing programs. Then give it a new face and re-distribute.

content
community

3. Get involved in your community.

The WordPress market share is 34%, based on the latest results from W3Techs. If you have a WordPress offer, this is the community you want to showcase it to. Sponsor an event or maybe even consider hosting one.

4. Video marketing can boost conversions and sales.

You don’t need a large budget or a video production agency to create videos for you, as long as you keep it relevant. And did you know Google loves videos too? So, you can use videos to rank your business higher in searches.

video marketing

Looking for more marketing ideas and insights in order to drive more revenue? Reach out to me, your account manager, or anyone from Partner Success at [email protected] – we’re always happy to help.

Good Day Mate!

 

*Structured Research – Market Share Report Series – Managed Infrastructure 2017 – 2022 – September 2018 edition

Not a partner yet? Check out if you qualify by contacting our dedicated Partner Success Team below.

Industry Insights – Ubuntu vs CentOS, does your Linux OS matter?

Ubuntu vs CentOs

When it comes to operating systems (OS), we are spoilt for choice with the likes of Debian, CentOS, Microsoft Windows Server, and Red Hat vying for our affection. But what about Ubuntu? How does it square up to the top players in the market? Here’s why I think Ubuntu rules and is a must in every service provider’s product portfolio.

Let’s start with a little history

As its name suggests in Zulu, humanity towards others and human kindness, Ubuntu is committed to the principles of open-source software development in which people are encouraged to use the free software, study how it works, improve on its code and distribute it amongst its users.

In 2004, Linux was already established as an enterprise server platform, but free software was not a part of everyday life for most computer users. That’s why Mark Shuttleworth gathered a small team of developers from one of the most established Linux projects — Debian — and set out to create an easy-to-use Linux desktop: Ubuntu.

To-date, Ubuntu is the reference operating system for the OpenStack project and it’s a hugely popular OS on Amazon’s EC2 and Rackspace’s Cloud. Ubuntu is a unique single platform that scales from consumer electronics to the desktop and up into the cloud for enterprise computing. According to Canonical 70% of public cloud workloads and 55% of OpenStack clouds run on Ubuntu.

Not bad… But what are the people saying?

A most recent study conducted from W3Techs describes that 34% of usage for Linux is dominated by Ubuntu, measured by looking at the top 10 million websites as ranked by Alexa. The historical yearly trends showcase the increase in Ubuntu’s popularity over the past 6 years with only a slight increase of usage with Debian, CentOs and Red Hat.

Linux versions for websites - yearly trends

But what’s Ubuntu’s key values?

“This is a great platform to get starting with open source world as well as Linux. From a very newbie user with a USB stick, to a software developer that need a LAMP application platform, all the way up to a system administrator that need a platform to run their utilities, Ubuntu is a good choice” (Tran Phong Vu)

“Ubuntu is a free and community supported operating system. Especially for Python, Ruby, Go and Java developers Ubuntu is a common operating system. On the other hand, Ubuntu is easy to use for end-users, built-in features are covering daily needs. Libre Office, Mozilla Firefox, integrated media and audio players are pretty enough for most of the computer users. We use Ubuntu for both development and daily usage in the company and we are pretty satisfied with the results”.(Mustafa Serhat Dundar)

In the another user survey conducted by Openstack respondents were asked: “Which operating systems are running OpenStack developments?” Ubuntu servers continue to provide the operating system for the majority of OpenStack developments, indicated by 45% more deployments than in the last survey in October 2015.

Operating systems for clouds with 1000+ users

“Ubuntu has a lot of software available to be used. It also allows you to have an environment that lets you build software from source fairly easily. Usually, source code of stand-alone apps that can run on MACs can be compiled to run on Ubuntu. It caters to the developer as a vast amount of developer tools are already in the repositories for you to install”

What’s the picture in the hosting industry?

We take a closer look at our Plesk universe to find out if they are following the overall cloud-driven trends or are failing to catch up quickly enough. Globally, 78% of all Plesk servers are based on Linux (yes, we do support both Linux and Windows). Let’s ignore Windows for the moment and focus on the share of 4 Linux distros and all versions Plesk supports today:

CentOS – 61%
Ubuntu – 26%
Debian – 10%
RedHat – 1,3%

If you check out any community forum and ask any user about Ubuntu, the sentiments are the same. They like that Ubuntu is open source which you can’t find in Windows or Mac. As a user, you are given the ability to contribute to a code and have a large community group to answer the most challenging questions. Ubuntu is a rock-solid operating system that isn’t going to break the bank and it’s great for development. There is a good reason as to why the majority of public cloud workloads run on Ubuntu.

So the question remains

Why companies aren’t considering Ubuntu? Is it because Ubuntu is known as an open-source for beginners and doesn’t provide the security and reliability needed to run enterprise OS? Or, are companies unwilling to invest in more options because the complexity, compatibility and support that’s needed to run multiple OS can be challenging?

Let me know what you think in the comments below.

 

Interested in learning more about Ubuntu and Plesk? Check out our latest Plesk Onyx release that also supports Ubuntu, or our Partners page to find out how you can become a Plesk Partner. 

Plesk WordCamp weekend!

Plesk at Wordcamp

Last weekend the Plesk Americas team traveled over 5000 miles to Rio de Janeiro, Brazil and then over to Raleigh, North Carolina on a whirlwind mission to get a taste of Brazilian samba and good old Southern US barbecue. Food and dance are wonderful things, but the real reason we traveled to such charming locations was to attend two major WordCamp events. So you’re probably wondering why Rio & Raleigh? Well, Plesk is an official sponsor of the 653 WordCamp events that are held globally for the WordPress community.

About the WordCamp Events:

If your knowledge of the WordPress community is fairly limited, then you need to read this!

Did you know that WordPress has become the most popular and widely deployed CMS (Content Management System) application in the world? With almost 75 million websites running on this application, this is one community you don’t want to ignore.

The WordCamps are organized entirely by WordPress users. These informal events provide educational sessions which are attended by people ranging from bloggers, professional WordPress developers and consultants. The one to three-day events provide attendees with educational sessions in the most recent topics on business and marketing as well as the latest technologies and networking opportunities with other people in the WordPress community.

Fun Facts

  • Did you know that the first WordCamp was organized in San Francisco by Matt Mullenweg in 2006?
  • Who is Matt Mullengweg? Matthew Charles “Matt” Mullenweg is an American online social media entrepreneur and web developer. He is best known for developing the free open source web software WordPress, now managed by the WordPress Foundation.

 

WordCamp Rio, held on September 24th was attended by approx. 200 community members. Attendees were treated to some cool swag and had a chance to learn more about Plesk and our WordPress toolkit.

Plesk was at the WordCamp Raleigh from September 24th – 25th with our local partner 3Essentials. Geoff, owner of 3Essentials, created a new WordPress offering which was showcased at the event. Since this was Geoff’s first time attending the event with Plesk, here’s what he had to say:

¨I had a great time speaking with WordPress professionals at the recent Raleigh WordCamp. The people I spoke with were excited about the features that Plesk offers to simplify the management of their sites and customers.

Interested in learning more about the WordCamp events and Plesk’s WordPress toolkit? Visit our website at www.plesk.com for more information and don’t forget to check out our events page to find out where the Plesk team will be flying to next!

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