The Challenges Our ANZ and Americas Hosting Partners Are Facing
My work travels recently took me to the land down under where I was able to meet great people, experience fabulous cuisine and the best coffee I’ve ever tasted (Sorry Starbucks!) Never visited Australia or New Zealand? Then, here are some fun facts that will make you add them to your bucket list today.
- Australians are Ozzies, New Zealanders are Kiwis.
As a Canadian, I completely understand as most times I’m called American from my European counter parts and I’m quick to correct someone with the difference. So, make sure you get that right if you meet one.
- Aboriginals and Maoris.
The indigenous tribes in Australia are referred to as aboriginal while the native population of New Zealand is labeled as Maori.
- New Zealand is the Sheep Country.
New Zealand’s climate and pastures make sheep farming the country’s biggest industry. Did you know they have about 30 million sheep?
- ANZ Managed Infrastructure is fast-rising.
The ANZ managed infrastructure market size grew to $1,129M in 2017, and it appears to be reaching almost double that amount ($2,109M) by 2022.
Managed Infrastructure Growth in ANZ and Americas
In a recent report from Structured Research, the ANZ managed infrastructure market size has been growing at a fast rate. In 2017, it generated $1,129M* and we expect it to grow even more up to $2,109M by the time 2022 rolls by. That’s almost double.
So, it’s no wonder hosting companies in the ANZ region are looking for new marketing strategies. Because they obviously want to grab some of that market share over the new few years.
What marketing challenges do ANZ & Americas Partners have?
So, the purpose of my trip was to meet some of our partners and understand how they drive customer awareness. What did their marketing strategies look like for the year? I wasn’t surprised to hear the same challenges I had been hearing from my American partners. Ranking lack of resources and time constraints among the top offenders.
As partner marketing manager, our partners rely on me to provide help with driving more revenue. Particularly using new marketing incentives and ideas. So here I thought I would share just some of my top partner marketing tips with you. Particularly if your business operates in these regions.
Marketing Tips for ANZ & Americas Hosting Businesses
- You don’t need a large marketing budget.
Social media is still the best marketing option because that’s where you’ll surely find most of your customers. Get them to start following you and it will be easy to spread the word when it comes to your business. Latest promotions, contests and evenm events your company may be attending.
2. Re-Purpose your old content.
Did you know that by creating a piece of content it can be shared up to 5x on different methods? You can always revisit content you previously created, like infographics, short videos and lead nurturing programs. Then give it a new face and re-distribute.
3. Get involved in your community.
The WordPress market share is 34%, based on the latest results from W3Techs. If you have a WordPress offer, this is the community you want to showcase it to. Sponsor an event or maybe even consider hosting one.
4. Video marketing can boost conversions and sales.
You don’t need a large budget or a video production agency to create videos for you, as long as you keep it relevant. And did you know Google loves videos too? So, you can use videos to rank your business higher in searches.
Looking for more marketing ideas and insights in order to drive more revenue? Reach out to me, your account manager, or anyone from Partner Success at [email protected] – we’re always happy to help.
Good Day Mate!
*Structured Research – Market Share Report Series – Managed Infrastructure 2017 – 2022 – September 2018 edition
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