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Hidden Blockchain Opportunities (1): Hosters, Cloud Providers & Plesk

Cryptocurrencies lost a chunk of their value in the last nine months – and I lost most of my money! Blockchain and legal cryptocurrency issues – Ring any bells? You may have heard about the mysterious Satoshi Nakamoto inventing the first cryptocurrency in the world – Bitcoin (more details in this Bitcoin whitepaper). And thus, hidden Blockchain opportunities for hosting and cloud providers.

Being active in global closed Blockchain user groups, like Crypto Explorers and Nextblock, I learned from higher profiles than myself. Now I’m a Chainstack advisor, which is like Plesk for Enterprise Blockchains – a spin-off of our partner, Acronis. And here’s my take on all the Blockchain hype.

Blockchain opportunities across different levels

Blockchain started by solving what any cryptocurrency solves: the “double spend problem”. So if you think about copy/pasting files today, they’re all identical files. With cryptocurrencies – that can’t happen. And there’s more to come.

Like storing in a secure, decentralized (not controlled by a company/person) system that nobody can change. Since they’re decentralized, they’re all open source!

Moreover, the organizations owning the intellectual properties are mostly consensus and direct democracy-based foundations. This is to make sure intellectual property survives any commercial failures a company may have. Here’s a 2-minute video that sums it up nicely:

But that wasn’t enough. Later came Ethereum, based on a more advanced concept allowing a “smart contract” on top of Blockchain. Basically, self-executing computer programs that are legal contracts. But with more dependencies and automatic execution of clauses than possible with a traditional contract. Here’s a 90-second Ethereum overview and how smart contracts work on top of a Blockchain:

This not only changes legal models across many industries, but economic ones too! The following 15 minutes dig into a range of opportunities for kids to experienced adults to experts:

And what about other cryptocurrencies like EOS, IOTA, Tezos, NEO, DASH and more? They’re just different blockchains (decentralized encrypted computing networks and protocols), similar to Bitcoin, but mostly to Ethereum.

What’s Plesk doing in the Blockchain space?

We have a network of 382,000 servers, hyper-decentralized across various data centers worldwide. So we’ve already developed prototypes. Soon you may be able to offer your Plesk server’s spare hard disk space on the decentralized storage network. And vice versa, backup your server or website into decentralized storage.

Soon, we’ll launch a new Plesk Extension: Cloudbric. Cloudbric is a spin-off of Penta Security Systems in Korea, and one of the leading cyber security companies in the Asia-Pacific region. Cloudbric offers an advanced WAF (Web Application Firewall) and is transforming into a Blockchain-based company. Soon available as a one-click experience within the Plesk ecosystem.

Plesk is also an alpha partner of STORJ, the decentralized cloud object storage that’s affordable, easy, private and secure. STORJ is Amazon S3 compatible and will be integrated as a Plesk Extension early 2019 as STORJ goes into production.

Besides focusing on simplifying the lives of web professionals, Plesk will add more useful tools and products on top of the platform. Helping cloud and hosting providers increase their success. Such tools might be extended with Blockchain use cases over time, so watch this space!

Current Blockchain drawbacks we can solve

First of all, you might have heard that operating any Blockchain network requires a lot of power and parts. Bitcoin and Ethereum need mining – computing puzzles that a decentralized network participant needs to solve to append the decentralized leger. The leger is where info is stored, unchangeable and encrypted via “blocks” that build a “chain”.

Bitcoin Mining requires hard-to-get ASIC chips and Ethereum needs scarce graphic cards. This process is inefficient and expensive to operate. However, it’s very secure, and is technically “Proof of Work.” Now, although Proof of Work is an operational requirement for many Blockchains, it isn’t the preferred way.

First of all, it’s expensive and only worth it if prices are high. And because of special hardware requirements, it’s not for everyone and not at scale. This is why other Blockchains and their cryptocurrencies invented “Proof of Stake” – something that Ethereum are still aiming to reach this year or next.

Blockchain benefits for hosters and cloud providers

Proof of Stake would result in being able to operate Blockchains on completely standard infrastructure and hardware – without any special requirements. Basically, making it available for everyone. And this is where hosting and cloud service providers come in.

You have 100s or 1,000s of servers on stock, and many of them idle or not fulfilling full potential. So take this opportunity to join a new world and spend computing power on a potentially more useful concept. Check the market leaders in the field – hyperscale cloud providers Amazon, Azure, Google and IBM – They’re already on it. What about you?

Stay tuned for part 2 of the Hidden Blockchain Opportunities series next Monday where we’ll dive into detailed use cases for hosting and cloud service provides!

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