Top eCommerce Trends to Upgrade your 2021 Strategy

eCommerce trends 2021 Plesk

Digital analysts, marketers and industry experts are shouting it from the rooftops: now is the era of eCommerce.

With increasing digitalization and demand for access to anything and everything online, retailers across the globe have a simple choice: Dedicate time to understanding online commerce, or risk losing out on what is potentially your biggest market.

Without further ado, we’re going to remedy any questions you have about running an eCommerce business in 2021, with this handy list of the biggest trends coming your way (and some tips on how to tackle them):

eCommerce trends Plesk

Quick and easy shopping, for everyone

Shopify estimates that nearly 150 million new online shoppers have become active since the start of the Covid pandemic. This poses an interesting challenge and risk for eCommerce businesses. On the one hand, online sales are at an all-time high. On the other hand, you’ve now got to deal with a less tech-savvy user, with a world of competition at their fingertips. 

Here’s what to look out for:

  • Streamlining your sales funnel: 
    • Simple, fast check-outs encourage that all-important first buy by new customers. One step too many in the process, and you’ve lost them.
  • The omnichannel approach:
    • Creating a uniform buying experience from in-person sales to mobile shopping is vital in 2021.
  • Retail therapy online:
    • Design a shopping experience that delivers the joy of shopping, keeping UX in mind when building your online store.
  • eCommerce management platforms:
    • Just as your customers enjoy simplicity, make your own life simpler too, with eCommerce management software and widgets. You’ll thank yourself later.

End-to-end is king

With some retailers selling online for the first time and marketplaces setting up increasingly efficient supply chains, the race is on to provide the cheapest, fastest, most exciting shopping experience. Online buyers have high expectations for an end-to-end service, and brands are rising to the challenge. From warehousing to branded packaging to returns management, order fulfilment quality can make or break your business.

But we’re not all Amazon, so growing eCommerce enterprises can contract retail support companies that take care of these operations and resource management for online stores.

Of course, an optimized buying process starting from that first click is vital, so many are opting to use eCommerce widgets and plugins too, allowing them to easily streamline the visitor journey from initial entry to online sale.

eCommerce and creative tech

We’ve all seen shoppable ads and smart assistants like Alexa. These new technologies are becoming part and parcel of the eCommerce experience. This trend also shows growth in the use of AI to improve the user experience, and AR to allow customers to ‘try on’ products before buying them. All of this points to a strong, competitive creativity with tech in online shopping this year. 

How will you impress your site visitors enough to buy?

Customer retention challenges

The strength of your brand is going to come into play in 2021. Marketplaces remain popular, where your brand power is diluted, and you have little direct contact with your customer. Plus, the uncertainty of data sharing laws and third party cookies is sure to push up the cost of customer acquisition, and thus escalate competition.

In light of this challenge, a top priority and trend is to prioritize customer retention and loyalty. How?

  • Gather emails:
    • Direct communication with your customer is going to be more and more beneficial, so focus on collecting email leads for more reliable retention.
  • Incentivize:
    • It’s valuable to reward loyalty and offer targeted discounts. Plus, offering packs or subscriptions can help foment long term relationships. (Plesk Partners, take note!)
  • Remember your brand is everything:
    • Customers feel more connected, and therefore more loyal, to brands that they trust to communicate transparently. Community building outside of your site or service can work wonders for effective customer retention.

Go green and sustainable

It’s no longer enough to sell a great product. Consumers now demand that brands commit to processes that are better for the planet and the community. The continued rise of ‘Green consumerism’ will bring some noteworthy trends for eCommerce in 2021. Retail styles like second-hand eCommerce (a.k.a ReCommerce) are reaching new popularity, while existing sellers must strive for sustainable delivery and fair, environmental production of their wares.

It’s an analytics game

Change in the eCommerce market is lightspeed. The needs and wants of your customers will evolve from week to week, so this trend is about knowing your customer inside-out. Invest in hyper-analysing user behaviour, social media and offline tendencies. The objective is then to drive change that predicts the market. Techniques like dynamic pricing (i.e. adapting to the demand in real time) remain popular this year, as brands recognize the power of this trend.

Be sure to power your site with robust monitoring and analytics through your eCommerce management software or other extensions.

Summary

Phew. So we can all agree that the online world (like the offline world) has greatly evolved since 2019, creating new challenges and opportunities. The key ideas to remember are:

  • Customers want a complete service, with a quick and easy user experience from beginning to end of the shopping life cycle.
  • eCommerce is making use of the best new technologies to give brands a competitive edge. Pay attention to AI and AR.
  • Brand loyalty has never been so important, with a clear necessity for retention strategies and truly connecting with your audience.

What else do you see in the future of eCommerce? Cryptocurrency as a payment method? 3D modelling becoming the best way to present your store online? How will the market respond to the disappearance of third-party cookies? Share your ideas and insights in the comments!

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The Comfortable Advantages of the Hosting Control Panel

Hosting control panel Plesk

Let’s be honest. We all have enough to think about without constant security worries, micro-managing customers, and recovering lost versions of work.

But as a web admin, a lot of time and effort goes into these repetitive tasks every single day. Decades of complex back-ends have left end customers dependent on expert coverage for their sites, leaving necessary but mundane responsibilities to the IT crowd. 

Well, web admins and developers rejoice! The web and server landscape is rapidly transforming to allow automated management. 

Let’s say you need multiple new websites, and they have to be secured. Let’s say you need them backed up regularly, maybe when you’re not even at your desk. Some old sites need to be migrated and your SEO rank is tanking. That’s a lot to handle, right? 

Enter: The Control Panel. Web and server management, taken care of in a few clicks. *Breathe a sigh of relief*. 

So what can you expect from Plesk Hosting Control Panel? Read on.

 

Ease

What you need is a functioning system. But what you want is simplicity. 

With a single interface that organises multiple sites, giving you clear updates on security, back-ups and running efficiency, you can have both. Instead of juggling tools and manually monitoring each and every site’s health, the control panel takes care of complex tasks in moments.

Features like one-click deployment, mail server support, and automated health alerts allow quick streamlining of multiple tasks. On potentially unlimited domains, wherever you are.

Service provider view Plesk

Multiple customer management. Easy monitoring. Backup and security tasks lined up neatly. You’re welcome.

Security

Security is the #1 priority of any online business. Without it, customers won’t even be able to access your page. For that reason, web admins and hosters spend sleepless nights ensuring that their servers and customers are protected.

Under a web manager, you can sleep easy. Besides the necessities like SSL certificates, managed packages compile firewalls, encryptions, antivirus and more, holding the fort for you and your customers.

And guess what? Even your data is backed up and protected in the event of downtime or tricky updates, with a helpful advisor that keeps an eye on that status of your server at all times.

 

Advisor control panel Plesk

Speed

Unboxing any new feature for your site, or indeed setting up the server and domain for the site itself, can be time and soul-consuming tasks. However, web managers – or control panels – are set up with a catalog of extensions that can be installed and launched in minutes, and certain features can become active in one. Single. Click.

Heaven.

Not to mention the inbuilt performance monitor to show how fast your site is running and flagging any issues. So it keeps up the speed for your website visitors too. 

Want to automate your speed optimization? The Speed Kit is just a click away.

 

Speed Kit Plesk baqend

Efficiency

So you’re able to work fast, in total security, with ease. And it’s available on desktop and mobile for full control on-the-go. Just in case you needed further convincing. 

What else could you want?

Well there’s even more on offer if you leave traditional single-track hosting and web management behind:

 

Extensions efficiency Plesk

🚀 SEO Toolkit to put your website on the map,

🚀 G Suite integration because, well, who doesn’t use G Suite, 

🚀 Ultra-streamlined Premium Email with calendar and task lists,

and many more practical tools for WordPress, file and server management, all in one place. In fact, enjoy +100 add-ons beside what the Plesk interface already has built-in. Just, you know, for luck.

 

The future of web management has never been so clear. Customers are no longer content with sourcing each element of the online process in separate locations. They need just one, managed, safe place to work on what they love. 

Conclusion? Hosting control panels are good for the soul.

Ready to take the leap? See options for building and managing your web here

 

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