Customizing Website Topics in Presence Builder

Presence Builder comes with a set of website topics. A topic is a site
template containing several webpages prefilled with relevant text,
images, navigation menus, appropriate scripts, and meta information for
use by search engines.

Website topics work in the following way:

1. A user selects a suitable topic in Presence Builder by browsing in a
   list of topics or searching by a keyword.

   A number of keywords can be defined for each topic.

2. The user specifies a website name, selects a language, and specifies
   personal information, such as name, company, address, email, and
   phone number.

   This information is inserted into the appropriate areas of the
   website, for example, on the “About Us” and “Contact Us” pages. This
   is done by means of placeholder variables. The following variables
   can be used in topics: %%companyName%%, %%address%%,
    %%city%%, %%country%%, %%phone%%, %%email%%.

3. After the user clicks Create Site, the editor does the following:

   • Loads the selected website topic with the prefilled text.

   • Inserts the information supplied by the user in the appropriate
     areas.

   • Picks a random color scheme and layout for the site. They are
     randomly selected by the editor to ensure a unique appearance of
     the site; however, when creating your own topic, you can apply a
     custom layout and style and make the editor use them for your
     topic.

   • Picks an appropriate image file to show as the site banner. The
     relevance of banners to site topics is determined by matching
     keywords in the website topics’ meta data and in the banner
     descriptions. The instructions on how to add banner images for
     topics are provided in the section Adding Custom Banner
     Images.

   • Loads the scripts (or modules) that should be used on the site.
     The modules provided by the editor include Text & Images, Contact
     Form, Image Gallery, Image Slider, Blog, Embedded Video, Online
     Store, Social Sharing, Map, Site Search, and Advertising.

     When creating a custom topic, you should include only the
     following modules: Text & Images, Contact Form, Blog, Embedded
     Video, Comments, and Social Sharing.

4. The user makes the desired changes to the site content and publishes
   the site to a hosting account.