An email autoresponder is a useful piece of software that sends out an automatic response to any emails that find their way to your inbox. It helps you to get in touch with people on your mailing list automatically, so you can send them automated marketing messages and notifications with these.
The first use of autoresponders was to let people know when their emails couldn’t be delivered. Email autoresponders can usually be set up and managed very easily using automated web interfaces. Many free tools are available that help you monitor the response to your replies, too.
An email autoresponder is versatile, but they’re mostly used for sending newsletters for marketing purposes. If someone writes to you after receiving your newsletter then the autoresponder will send them a standard message, thanking them and letting them know that you will get back to them within a certain amount of time (or whatever).
And email responder also lets you manage subscriptions, send relevant information out or tell customers about special offers at the times you tell it to. It’s a really easy way to let customers know about your products and services, but you can’t set it and forget it completely, because it’s important to ensure that your messages aren’t mistaken for SPAM. You definitely keep an eye on how your messages are being received to avoid that.