The Challenges Our ANZ and Americas Hosting Partners Are Facing

The Challenges Our ANZ and Americas Hosting Partners Are Facing - Plesk

My work travels recently took me to the land down under where I was able to meet great people, experience fabulous cuisine and the best coffee I’ve ever tasted (Sorry Starbucks!) Never visited Australia or New Zealand? Then, here are some fun facts that will make you add them to your bucket list today.

  1. Australians are Ozzies, New Zealanders are Kiwis.
    As a Canadian, I completely understand as most times I’m called American from my European counter parts and I’m quick to correct someone with the difference. So, make sure you get that right if you meet one.
  2. Aboriginals and Maoris.
    The indigenous tribes in Australia are referred to as aboriginal while the native population of New Zealand is labeled as Maori.
  3. New Zealand is the Sheep Country.
    New Zealand’s climate and pastures make sheep farming the country’s biggest industry. Did you know they have about 30 million sheep?
  4. ANZ Managed Infrastructure is fast-rising.
    The ANZ managed infrastructure market size grew to $1,129M in 2017, and it appears to be reaching almost double that amount ($2,109M) by 2022.

Managed Infrastructure Growth in ANZ and Americas

Managed Infrastructure Growth in ANZ and Americas - Plesk

In a recent report from Structured Research, the ANZ managed infrastructure market size has been growing at a fast rate. In 2017, it generated $1,129M* and we expect it to grow even more up to $2,109M by the time 2022 rolls by. That’s almost double.

So, it’s no wonder hosting companies in the ANZ region are looking for new marketing strategies. Because they obviously want to grab some of that market share over the new few years.

What marketing challenges do ANZ & Americas Partners have?

So, the purpose of my trip was to meet some of our partners and understand how they drive customer awareness. What did their marketing strategies look like for the year? I wasn’t surprised to hear the same challenges I had been hearing from my American partners. Ranking lack of resources and time constraints among the top offenders.

As partner marketing manager, our partners rely on me to provide help with driving more revenue. Particularly using new marketing incentives and ideas. So here I thought I would share just some of my top partner marketing tips with you. Particularly if your business operates in these regions.

Marketing Tips for ANZ & Americas Hosting Businesses

 

social media
  1. You don’t need a large marketing budget.

    Social media is still the best marketing option because that’s where you’ll surely find most of your customers. Get them to start following you and it will be easy to spread the word when it comes to your business. Latest promotions, contests and evenm events your company may be attending.

2. Re-Purpose your old content.

Did you know that by creating a piece of content it can be shared up to 5x on different methods? You can always revisit content you previously created, like infographics, short videos and lead nurturing programs. Then give it a new face and re-distribute.

content
community

3. Get involved in your community.

The WordPress market share is 34%, based on the latest results from W3Techs. If you have a WordPress offer, this is the community you want to showcase it to. Sponsor an event or maybe even consider hosting one.

4. Video marketing can boost conversions and sales.

You don’t need a large budget or a video production agency to create videos for you, as long as you keep it relevant. And did you know Google loves videos too? So, you can use videos to rank your business higher in searches.

video marketing

Looking for more marketing ideas and insights in order to drive more revenue? Reach out to me, your account manager, or anyone from Partner Success at [email protected] – we’re always happy to help.

Good Day Mate!

 

*Structured Research – Market Share Report Series – Managed Infrastructure 2017 – 2022 – September 2018 edition

Not a partner yet? Check out if you qualify by contacting our dedicated Partner Success Team below.

The Truth about Managed vs Unmanaged WordPress Hosting

Unmanaged vs managed WordPress Hosting

Quick Quiz: What Type of WordPress Hosting do you need – Managed vs unmanaged hosting?

1. Are you more of a (a) Do-it-yourself (DIY) type or b) Plug-and-play kind of person?
2. Do you usually (a) go with the flow or (b) need a backup plan?
3. When traveling, do you prefer (a) shared accommodation or (b) space for yourself?
4. Looking at your lifestyle, do you (a) go for the basic stuff or (b) comfort and security

Unmanaged vs Managed WordPress Hosting Verdict

Well, based on the above criteria, Plesk can tell you which type of WordPress user you are – the managed vs unmanaged hosting type. If you mostly picked (a), then you are an unmanaged hosting type, whereas mostly (b) choices reveal your managed WordPress hosting preference.

Disclaimer: There is no right or wrong answer and you’re fine either way. However, having a full perspective can help you make the best business decisions later on. Keep reading for more info on your business needs, the core differences and benefits of the two different hosting types.

Managed Hosting: The Plug & Play Type

Your profile tells Plesk you are part of a managed hosting category for your WordPress. You trust and rely on someone else for your hosting solution, while you focus on your core business. Going deeper, you can choose from the following managed hosting types: a) Shared; b) Cloud; c) Virtual Private Hosting (VPS); d) Dedicated. 

Love Shared Hosting?

This hosting plan is typically the cheapest. Your site shares resources with other accounts on the same server. Shared hosting is a good option as long as website traffic and your end-user base don’t outgrow the server’s resources. The downside is that noisy/resource-hogging neighbors will affect your site as all websites have to share space on the same server.

Scale up to Cloud Hosting

Multiple physical servers work together and the network shares virtual resources. If you choose cloud hosting, it means you want flexibility, resilience, and redundancy. Also, you prefer a pay-as-you-go model. However, for cloud hosting, you need good planning abilities and management skills of this environment.

VPS Hosting Fan?

This means you prefer a virtual instance on a physical server with its copy of an operating system (OS). Plus, your own resources such as CPU, RAM or any other data. You can always add more resources on your plate without the need to migrate your website.

Moreover, you get a similar level of flexibility and benefits as with a dedicated server, but with a shared cost of services. This means almost full freedom. Because you have access to everything and can install any software you want and need. No dependency on traffic or audience.

Your Own Dedicated Hosting

Are you playing in the league of big numbers of visitors? Then dedicated hosting is for you. You probably have an online store with lots of rich media that need to max out on RAM. It’s also the most secure option and provides the highest level of system control.

Therefore, you can keep noisy neighbors out of the picture. However, know that dedicated servers usually come with monthly pricing or some kind of long-term commitment. So you need to think carefully in advance regarding how many resources you’re going to need.

Unmanaged Hosting (DIY) – The Good and The Bad

Based on Plesk analysis, you love being in the ‘techy weeds’. As a DIY type, you prefer to build, configure, maintain and secure your server. While also ensuring that your website is up and performing well. As basic needs’ fulfillment is enough for you, a server with only an Operating System (OS) installed will do. You need to install and configure any additional software such as WordPress, Apache, PHP or MySQL.

Why Unmanaged Hosting Can Be Tricky

If this tips you over between managed vs unmanaged hosting, then you’re dedicated to the tricky craft of managing your website(s) and server. You love it and it costs you almost nothing. However, this may take too much time and keep you away from other more important stuff for your business and growth. Also, you may be saving money now, but in the long run, this may not be as beneficial. Consider this: your site has always been a bit slow to load, but imagine it in two years’ time. When your business and website traffic grow.

Backup plans take too much time and energy for you, but if the worst happens you may pay for it in other ways. For example, after a few days off you find your site compromised and filled with spam links to random websites. Or when something goes wrong with your manual WordPress updated and the website goes down. Constantly having to monitor your site and implement performance and security optimizations may drain you. Thus, possibly crippling your business eventually.

Plesk and WordPress Hosting –  Plug, Play and More

You’ll see many options in the WordPress managed hosting candy shop. So it’s hard to choose. But for the ones who prefer a turnkey solution for their websites, Plesk WordPress Edition with WordPress Toolkit is the right combination.

Watch and see how quick you can activate your WordPress hosting solution with Plesk.

Top Plesk WordPress Hosting Benefits

Especially when compared to shared or VPS providers, this WordPress hosting provides better maintenance and data integrity. According to market benchmarks, data hosting providers offering the ability to change the version of PHP used for WordPress score higher.

24/7 customer support 

Managed WordPress Hosting is intuitive and requires a few clicks installation. But the house’ specialty, the sweet cherry on top of the Plesk’s WordPress Hosting is our customer support. From onboarding to finish, all clients get 24/7 attention from our side, including website support and tech support for non-developers.

Automated WordPress Security, Backups and Upgrades

Another advantage you’ll welcome with open arms is the free WordPress vulnerability scanner when you create a new site. Plesk’s WordPress Toolkit security scanner goes beyond the basics and implements the latest security recommendations and best practices from WP Codex and WP security experts.

Performance and Speed 

Get Plesk with your WordPress Hosting and you’ll have this included in WP-CLI. Thus helping clients import a database, create a new user, update themes and plugins in a flash using the WP-CLI. Speaking of plugins, for an enhanced customers’ WordPress experience, any caching plugin will significantly improve your WordPress performance.

Why Your Clients Need Managed Hosting Services

Managed Hosting Services

Virtualized Technology is a growing trend, yet it’s not what most hosters can offer. Moreover, because of the increasing online storage and application distribution, clients need security and data authority at low costs. Therefore, more businesses worldwide are choosing managed hosting services, making the virtualization environment simpler and more affordable. We want our Plesk partners to know about this opportunity.

Fitting into the Managed Hosting Puzzle

Managed Hosting Services

There’s more demand for managed hosting services than there used to be since many resellers provide businesses with controlled scalability advancements. We’re witnessing a growing number of applications targeting nearly all sectors of the economy. These SMBs would rather focus their resources on app development, leaving a third-party to handle the rest.

Hence, we expect to see managed services grow to $286 billion in 2019 – at a compound annual growth rate of 12%. Stable growth that we’ve been seeing for the last eight years now. So how do you fit into this puzzle? By offering a complete managed solution for small businesses who can’t afford the extra time or costs of an inhouse team handling the load.

Take a page out of ZNetLive’s Book

Take a page out of ZNetLive’s Book

In case you’re wondering where to target your efforts, the Global Industry Report of 2024 says that “North America overshadows the market” because it is now focusing more on power and energy practices. Meanwhile, in the APAC region, “expansion of medium scale sectors is projected to propel industry growth”.

Here’s one top example from ZNetLive, one of our hosting partners in India. In our ZNetLive/JeetInfo Case Study, we see how they’ve been successfully adding managed hosting services to their bundled offers for quite some time now. Enjoy this inspiring story and consider the same for your business.

Start Offering Managed Hosting Services

In today’s ever-changing market, it’s hard to maintain certain services in-house. That’s why you’re less likely to succeed by just offering basic cloud services. Unless you’re hyperscale, with a very unique proposition – like Digital Ocean, or are extremely targeted.

That’s why managed third-party cloud services are currently trending. By offering this, you can add value through managed web hosting services, grow your business and make your customers extremely happy. If you’re ready to give it a try, get in touch with our partner team today and they will guide you further.

Managed Hosting Services – Your Golden Opportunity?

Managed Hosting Services

It’s becoming more and more difficult to grow your business by offering traditional hosting products. Today, the way customers buy technology is at odds with how most hosters have sold it up till now. Moreover, hosting has become a commodity. The market is dominated by a couple of global players who are competing on price – because they can.

So, what do you do if you don’t want to – or simply can’t – compete on price? Then you compete on value, of course.

How Managed Hosting Services boost your value

Add managed hosting services to your standard hosting product portfolio and your strategy quickly becomes feasible and valuable. Here are the top three reasons why.

Short Time-To-Market
Managed Hosting - Short Time-To-Market

A lot of technical expertise already exists inside hosting companies so this will undoubtedly lead to a reduction in the time it takes a product to move from conception to being available for sale.

High Demand

Managed Hosting Services - High Demand

Both enterprises and SMBs often struggle to evaluate the right digital transformation strategies, migrate workloads, manage and secure infrastructure and networks and also have the time to identify a suitable backup and recovery plan.

 

Growth Opportunity

Managed Hosting - Growth Opportunity

According to Markets and Markets, the global market for managed hosting services will grow to $193.34bn by 2019 at a Compound Annual Growth Rate (CAGR) of 12.5%.

Additionally, according to 451 Research, users of SaaS and application hosting services will spend 59% on managed services. Enter – you and your business.

Why you should offer Managed Hosting Services too

Offering managed third-party cloud services is a very popular trend with huge growth potential, no doubt. But don’t limit your business to this trend alone as there are more exciting opportunities to stand out. You can add value through managed services, grow your business and make your customers extremely happy.

Here’s one top example from ZNetLive, one of our hosting partners in India. In our ZNetLive/JeetInfo Case Study, we see how they’ve been successfully adding managed hosting services to their bundled offers for quite some time now. Enjoy this inspiring story and consider the same for your business. If you’re ready to give it a try, get in touch with one of our experts today.

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