Podcast | The Keys to Success on the Web with Alberto Medina

Hello Pleskians! Another month, another episode of the Official Plesk Podcast: Next Level Ops. In this episode, we welcome Alberto Medina, Developer Advocate at Google. He and his team are focused on developer relations and the Open Web, with a keen interest in WordPress.

Podcast Plesk Alberto Medina

In This Episode: 4 Factors for Measuring Success on the Web

Just creating on the web isn’t the best approach when you’re trying to be a successful creator or business owner. Alberto knows that, and he, with his team at Google, are dedicated to helping creators by showing them how to be more successful.
Straight away, Alberto talks about why Google is interested in this. And it’s simple:

I am very interested in doing everything I can to contribute to the evolution and the quality of the web, for everyone…Google, like many other organizations, is a company that depends on the web, right? We are a web company; therefore, the success of the web is at the core of our success as a business.

A rising tide lifts all boats, as it were! Because of that, Alberto (and Google) have put a lot of thought into tools and concepts to help us all make better, engaging websites and content.
In fact, Alberto says that there are 4 key factors to measuring success:

  1. Quality Content: Content is king, and the more value you bring to your users, the more successful you’ll be.
  2. Performance: Your content needs to load fast, be accessible, and have a good user experience. People won’t wait around for content if it takes a long time to load or it’s hard to access.
  3. Monitoring: By tracking page views, monitoring performance, and learning how people are interacting with your content, you’ll better understand your users to create even better content.
  4. Monetization: Understanding that there are several ways to monetize your content allows you to get paid for what you enjoy doing, as well as spend more time doing it!

To help with these success factors, there are lots of tools and resources that Alberto mentioned, like:

In fact, the whole reason Google teamed up with Plesk to bring you this episode is because both organizations offer a whole suite of tools to help you create great, performant content that you can monitor and monetize.

Key Takeaways

  • Creating on the Open Web instead of just on closed platforms is better for your content in the long run. Web Stories, an Open Web form of the popular social media feature, is one way to publish your stories on your own platform.
  • While there are lots of ways to improve performance on your website, many are technical. This can be the hardest part of a good website experience. Tools like AMP can help.
  • You need to understand how your content is performing. Monitoring tools like Google’s Site Console, and Site Kit can go a long way…as can A/B testing.
  • The idea of User-perceived Speed is you want the least amount of time between a user going to your website and the first thing they see. Don’t block content with heavy resources, like big images or videos.
  • Core Web Vitals, which can be found at Web.Dev, provides a unified set of signals to help you deliver a good, quality experience, based on the 4 success factors.
  • Above all, be sure to focus on the user – tell stories that will help them!

The Official Plesk Podcast: Next Level Ops Featuring


Joe Casabona

Joe is a college-accredited course developer and podcast consultant. You can find him at Casabona.org.

Alberto Medina

Alberto is a Developer Advocate at Google.

Did you know we’re also on Spotify and Apple Podcasts? In fact, you can find us pretty much anywhere you get your daily dose of podcasts. As always, remember to update your daily podcast playlist with Next Level Ops. And stay on the lookout for our next episode!

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