Podcast | How Can WordPress Cater To The “Instant” Generation?

Are you ready for Season 4 of the Official Plesk Podcast Next Level Ops? Today, we’re kicking things off with WordPress and solutions to help the ever-growing WordPress community to build and run websites successfully.

The introduction of CMS has revolutionized website building, and we all know and love the major player on the web: WordPress. Today, more and more businesses and individuals want to establish a professional online presence but are not web professionals. They are looking for easy-to-use and instant products that enable them to stick to what they do best: their jobs. So how can we contribute to providing simple but effective solutions for everyone?

In this episode, Andrey Kugaevskiy and Robert Blaize tackle those questions live at CloudFest Germany. Andrey is a Product Manager here at Webpros, passionate about WordPress, and in charge of (among other WordPress projects) the WP Toolkit. So let’s hear what he has to say. Check out the video or tune into the podcast!

In this Episode:
Of Simplification And Entry Barriers—How To Make WordPress More Accessible

As mentioned before, the number of people flooding the web continues to grow rapidly. They want a web presence but lack the knowledge, resources, and often the patience to get there.

Because, let’s be honest, the entry barrier can be quite staggering. There are quite a few hoops to jump through before we can proudly present our websites to potential customers: Figuring out hoster and server requirements, setting up WordPress, choosing the right theme, getting a designer to put it all together, and combing through all those plugins to find the right ones that work well together — to mention a few examples.

At the same time, we live in a world where simplified solutions are readily available everywhere, and results are expected instantly. So how do we meet those expectations? How do we lower the entry barrier and provide quick and easy ways to set up websites, especially for non-professionals? And how do web hosting companies ensure that people don’t simply go for a Facebook page instead — whose set-up is mind-blowingly quick and easy?

By removing as many steps as possible, says Andrey—every step in set-up matters, however small, on the hoster and WordPress side. Luckily, we’re already taking big steps in the right direction. Listen in!

Key Takeaways

  • People need lower entry barriers to set up and run websites, especially if they are not web professionals. The process is long and expensive, and that needs to change.
  • Hosters must provide quick, simplified, ready-to-use solutions to compete against Facebook and other instant platforms. 
  • Instant builders often come with several templates, creating an off-the-rack look. WordPress offers so much flexibility but is harder to handle —or is it?
  • Many new solutions are, well, new and have yet to prove their robustness and quality. WP Squared is based on the well-established WP Toolkit, which is stable, secure, and high-quality. WP Squared is designed to remove as many steps as possible and can be set up within one afternoon. It has zero-barrier integration and flexible customization. 
  • Security is the biggest concern for most businesses. They need safe, resilient websites and secure plugins because breaches and downtimes can have massive consequences. Virtual patching and WP Guard are the perfect lines of defense.

The Official Plesk Podcast: Next Level Ops Featuring

Andrey Kugaevskiy
Andrey is a Product Manager at WebPros specialized in WordPress products.

Robert Blaize
Robert is a Senior Engineer at WebPros.

Did you know we’re also on Spotify and Apple Podcasts? In fact, you can find us pretty much anywhere you get your daily dose of podcasts. So, remember to update your daily podcast playlist with The Plesk Official Podcast. And stay on the lookout for our next episode!

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