Khandaker Ikrama, owner of Duetsoft web development agency, sheds light on how Plesk’s WP Toolkit helps his agency work effectively. Managing custom development and web design for WordPress on multiple customer websites. Read the story of Duetsoft, Plesk and DigitalOcean below.
Why we partnered with Plesk
My agency began as a very small company two years ago. At that time, the agency’s ability to deliver services was wholly dependent on me and my skills. However, I soon made the decision to scale my business.
The problem was that all my customer’s had different site and maintenance priorities. And, unfortunately, I didn’t have a team large enough to cover all of their needs well. So I needed to find a reputable company to outsource all of these maintenance tasks.
Plesk came into the picture when I read a piece of content on WPMayor about How To Manage Multiple WordPress Sites Efficiently.
When I realized I could keep over a dozen websites simultaneously updated and supported with Plesk, I was relieved. Now I could put that extra time towards other activities – ones which might net the company a higher profit margin.
Moreover, the fact that, with Plesk, I wouldn’t need to hire and manage a lot of freelancers was a bonus.
Duetsoft’s smooth transition to Plesk
Getting started with Plesk was as easy as 1-2-3: We used the Plesk One Click App from the DigitalOcean Marketplace. Then started with one website on DigitalOcean. The first test website went really well, and it just grew from there. The transition going forward was just as smooth as the test and startup phase.
I can honestly say that testing new plugins, features and design ideas is easy with the WP Toolkit Extension. You simply test everything in a sandbox before publishing live on the website. Furthermore, you don’t need any extra plugins or separate servers for this – the WP Toolkit in Plesk manages everything.
Overall, our partnership with Plesk has been one of honesty and transparency. And we always receive timely responses. This enables my agency to make sure our clients always have support on everything from basic requests to Remote Management or Smart Updates powered by AI from Plesk’s Extension Catalog.
Business benefits for Duetsoft
The initial goal in using Plesk and the WP Toolkit was to automate and offload WordPress maintenance tasks. However, I got much more than I originally bargained for. There were three key areas in which Plesk helped my agency grow:
1. Revenues increased with more clients
It wasn’t only about making various WordPress maintenance tasks easier and automating them as much as we could. But also about having the capacity to no longer turn clients away. Now, I can capture them all.
2. Profitability has gone up with investment in automation
The total amount of revenue coming in isn’t the only way I’m reaping the rewards either. Profit margins are much higher now, too. With the WP Toolkit, agency team members can now focus on tackling tasks that play to their strengths. It’s this investment in automation and task orchestration that’s made my operations run much more efficiently.
3. Greater functionality gave added value to customers
Since Plesk are WordPress specialists, and provide so many different features and functionality, I now feel as though my customers are truly taken care of. It’s this added value from features like Smart Updates powered by AI or Remote WordPress Management that has contributed to my agency’s growth.
Future goals for our Plesk partnership
Last year, a lot of our goals were based on basic financials. Now we want to move forward in 2019 (and beyond). We anticipate to continue to experience the same level of growth.
I also hope to expand further on our value-added services. Managed services are becoming increasingly popular with businesses around the world. eCommerce, in particular, is an area that I hope to do more with, as it’s a particular niche with a lot of ongoing needs. However, I believe that my agency, in conjunction with Plesk managed services, can easily take care of them.
Managing WordPress for one website or thousands doesn’t have to be a chore. And it shouldn’t be something that holds your company back from scaling, or generating a solid profit margin either. If you want to give the best to both your customers and your agency, then you need to work with an infrastructure provider and partner you can rely on. Thankfully I found trusted partners in Plesk WP Toolkit and DigitalOcean.