The Challenges Our ANZ and Americas Hosting Partners Are Facing

The Challenges Our ANZ and Americas Hosting Partners Are Facing - Plesk

My work travels recently took me to the land down under where I was able to meet great people, experience fabulous cuisine and the best coffee I’ve ever tasted (Sorry Starbucks!) Never visited Australia or New Zealand? Then, here are some fun facts that will make you add them to your bucket list today.

  1. Australians are Ozzies, New Zealanders are Kiwis.
    As a Canadian, I completely understand as most times I’m called American from my European counter parts and I’m quick to correct someone with the difference. So, make sure you get that right if you meet one.
  2. Aboriginals and Maoris.
    The indigenous tribes in Australia are referred to as aboriginal while the native population of New Zealand is labeled as Maori.
  3. New Zealand is the Sheep Country.
    New Zealand’s climate and pastures make sheep farming the country’s biggest industry. Did you know they have about 30 million sheep?
  4. ANZ Managed Infrastructure is fast-rising.
    The ANZ managed infrastructure market size grew to $1,129M in 2017, and it appears to be reaching almost double that amount ($2,109M) by 2022.

Managed Infrastructure Growth in ANZ and Americas

Managed Infrastructure Growth in ANZ and Americas - Plesk

In a recent report from Structured Research, the ANZ managed infrastructure market size has been growing at a fast rate. In 2017, it generated $1,129M* and we expect it to grow even more up to $2,109M by the time 2022 rolls by. That’s almost double.

So, it’s no wonder hosting companies in the ANZ region are looking for new marketing strategies. Because they obviously want to grab some of that market share over the new few years.

What marketing challenges do ANZ & Americas Partners have?

So, the purpose of my trip was to meet some of our partners and understand how they drive customer awareness. What did their marketing strategies look like for the year? I wasn’t surprised to hear the same challenges I had been hearing from my American partners. Ranking lack of resources and time constraints among the top offenders.

As partner marketing manager, our partners rely on me to provide help with driving more revenue. Particularly using new marketing incentives and ideas. So here I thought I would share just some of my top partner marketing tips with you. Particularly if your business operates in these regions.

Marketing Tips for ANZ & Americas Hosting Businesses

 

social media
  1. You don’t need a large marketing budget.

    Social media is still the best marketing option because that’s where you’ll surely find most of your customers. Get them to start following you and it will be easy to spread the word when it comes to your business. Latest promotions, contests and evenm events your company may be attending.

2. Re-Purpose your old content.

Did you know that by creating a piece of content it can be shared up to 5x on different methods? You can always revisit content you previously created, like infographics, short videos and lead nurturing programs. Then give it a new face and re-distribute.

content
community

3. Get involved in your community.

The WordPress market share is 34%, based on the latest results from W3Techs. If you have a WordPress offer, this is the community you want to showcase it to. Sponsor an event or maybe even consider hosting one.

4. Video marketing can boost conversions and sales.

You don’t need a large budget or a video production agency to create videos for you, as long as you keep it relevant. And did you know Google loves videos too? So, you can use videos to rank your business higher in searches.

video marketing

Looking for more marketing ideas and insights in order to drive more revenue? Reach out to me, your account manager, or anyone from Partner Success at [email protected] – we’re always happy to help.

Good Day Mate!

 

*Structured Research – Market Share Report Series – Managed Infrastructure 2017 – 2022 – September 2018 edition

Not a partner yet? Check out if you qualify by contacting our dedicated Partner Success Team below.

Why Your Clients Need Managed Hosting Services

Managed Hosting Services

Virtualized Technology is a growing trend, yet it’s not what most hosters can offer. Moreover, because of the increasing online storage and application distribution, clients need security and data authority at low costs. Therefore, more businesses worldwide are choosing managed hosting services, making the virtualization environment simpler and more affordable. We want our Plesk partners to know about this opportunity.

Fitting into the Managed Hosting Puzzle

Managed Hosting Services

There’s more demand for managed hosting services than there used to be since many resellers provide businesses with controlled scalability advancements. We’re witnessing a growing number of applications targeting nearly all sectors of the economy. These SMBs would rather focus their resources on app development, leaving a third-party to handle the rest.

Hence, we expect to see managed services grow to $286 billion in 2019 – at a compound annual growth rate of 12%. Stable growth that we’ve been seeing for the last eight years now. So how do you fit into this puzzle? By offering a complete managed solution for small businesses who can’t afford the extra time or costs of an inhouse team handling the load.

Take a page out of ZNetLive’s Book

Take a page out of ZNetLive’s Book

In case you’re wondering where to target your efforts, the Global Industry Report of 2024 says that “North America overshadows the market” because it is now focusing more on power and energy practices. Meanwhile, in the APAC region, “expansion of medium scale sectors is projected to propel industry growth”.

Here’s one top example from ZNetLive, one of our hosting partners in India. In our ZNetLive/JeetInfo Case Study, we see how they’ve been successfully adding managed hosting services to their bundled offers for quite some time now. Enjoy this inspiring story and consider the same for your business.

Start Offering Managed Hosting Services

In today’s ever-changing market, it’s hard to maintain certain services in-house. That’s why you’re less likely to succeed by just offering basic cloud services. Unless you’re hyperscale, with a very unique proposition – like Digital Ocean, or are extremely targeted.

That’s why managed third-party cloud services are currently trending. By offering this, you can add value through managed web hosting services, grow your business and make your customers extremely happy. If you’re ready to give it a try, get in touch with our partner team today and they will guide you further.