Social media is one of the most accessible ways to engage with your target audience and build your online presence. It’s also one of the most cost-effective ways to market and promote your business and brand. The hosting industry is no exception – however, it is very specific. Therefore, you have to be careful when choosing the right social media channel for your business. To help you out, here are our top social media tips for web hosting.
To select the right social platform to focus on, you’ll need to find out where your followers are. If you don’t have any social media presence yet, check where your customers are more likely to be. Where do they get information about similar services and products? And where will they probably advertise their own services? From our experience, the best channels for hosters to reach out to their audiences are Twitter, Linkedin, and Facebook.
Why Use Social Media for Your Web Hosting Business?
1. Making a Good Impression
Firstly, your potential customers will search for some feedback about your services and end up on your social media pages. They will most probably ask some sales-related questions. You can take the opportunity to answer these frequently asked questions even if your salesperson is not around. Communication during the sales process gives a potential client an idea of what they can expect from your support afterwards. So be sure to make a good first impression.
2. Support and Problem-solving
Similarly, you can offer ‘support’ through your social media questions by communicating and redirecting complaints and questions accordingly. You should keep the comments you received and their replies as a public record of your commitment to your customers. Proof that that you pay attention to and solve their problems. Often it will be them checking on a pre-existing issue, verifying that they haven’t actually been ignored.
3. Encourage Brand Positivity
Our advice is to give questions priority when you spend time on your web hosting social media marketing efforts. Because customers who voice problems on social are also the ones more likely to publicly sing your praises. By showing interest and communicating honestly, you can turn an unhappy client into a brand ambassador.
Social media should be part of your go-to market strategy. After, you launch a new product or service, you should Facebook post or tweet about it to inform your customers. Not just of your product but of the benefits they may get. Social media is a tool to leverage your original content, solidify your brand awareness, as well as to obtain more visibility.
How to Use Social Media for Web Hosting: Tips
1. Set a Social Media Intention
What are your goals for using social media for your web hosting business? Do you wish to boost sales? Awareness? Build a reputation? Maybe you want to acquire new customer leads or keep your existing ones happy. Setting up a clear long-term intention helps you establish why you’re doing it for more effectiveness.
2. Create a Proper Social Media Calendar
Content is king. And as we mentioned earlier, social media platforms are great boosters for your original content. This is why you should optimize all your marketing materials, content and posts for your social channels, adjusting where necessary to meet your audience’s expectations.
3. Build Communities Around Your Brand
You can do this by asking for feedback and reactions on social media, then replying in a timely manner. We recommend you read and comment on other web hosting forums and blogs too – to show your presence. Or maybe even share that content on your channels with your own added point of view. Not only to boost your community’s efforts and create awareness, but also to potentially start a positive conversation.
This is what we do at Plesk. Because our partners are the core of our business and industry, we make sure to highlight their efforts on a regular basis. Show your partners the support they deserve and send the message that you can all succeed on a larger level.