Business in 2021 – Tips for Organizing Online Events

Covid-19 has changed what “normal” looks like for us all, and the events industry is no exception. Today, virtual events, also known as online events, have grown in popularity around the world and have become a part of our lives and our businesses. 

A virtual event is very similar to an in-person one, but with some outstanding benefits. Virtual events could be online conferences and webinars, interviews and performances, training and courses, tutorials, classes, and more. 

One of the biggest benefits of virtual events is not being restricted to a single place or location. This means that anyone from anywhere in the world with an internet connection and a device can join the event. Secondly, online events are cost-effective as they avoid booking venues, staff, producing merchandise, hiring or buying equipment and other staff you need for off-line events. 

Last but not least, you may already know how important it is to measure any digital activity you perform. Thus, being easy to measure, online events give you the opportunity to measure your success, get data on overall engagement and number of attendees, and gauge the most popular speeches and downloaded materials. All these insights can help you to better plan for your next events. 

However, even though there are benefits and tools to help you create an online event,  organizing a successful online event may require time, effort and consideration.

Here are some top tips to help you host a successful online event:

1. Create a strategy 

 

Before you start, think about why you’re planning the event. You can start by defining whether you’re targeting your current customers as part of an engagement strategy, or whether this is a lead generation activity to pick up new customers, or both. What kind of experience do you want to deliver? What outcomes are you looking for? 

2. Find the right platform

 

Choosing the right platform mainly depends on your goals and the type of events you plan to organize.  However, there are some important features every platform should include; chat, Q&A, live polls, the ability to upload slides or additional content. Also, consider which ones provide an option to run both live and on-demand events, and with access to the events from mobile devices. 

Even if you find the perfect platform, don’t forget to anticipate any tech issues that your attendees may face while using the platform. On the day of the event, a couple of hours before, send out a notification email to your attendees. Make sure to log in to the platform 15-20 minutes earlier to give your speakers the administrative permissions, and during the event, make sure to mute all attendees.

3. Pick the right time

 

Choosing the right time for your online event is very important. Before reserving

the time for your event, consider the profile and the location of your audience.  If you plan to go global and your targeted audience is based in different time zones, do your best to pick a time that works for as many of your customers and followers as possible. If you can’t find a suitable time for everyone, create accessible content and record live presentations for those who couldn’t attend. 

Make sure not to plan your online event during public holidays or other similar events which could coincide with the date of your event. 

4. Promote the event

 

It’s time to promote your online event. It is important to understand your audience and choose the right channels to promote your event. Depending on where your audience spends more time online, you can manage sign-ups: through the event platform directly, on a dedicated landing page on your website, via social media event pages like Facebook or LinkedIn, over email marketing, or all of the above. You may also consider running paid ad campaigns. The best time to start the promotion is two-three weeks before the event, depending on its size and scope.

5. Keep attendees engaged

 

Make your audience feel connected, involving them into the process so they stay longer and participate more. Here are some ideas: 

  • Ask your audience questions during the event
  • Encourage debate
  • Use live content for presentation
  • Use the webcam all the time and encourage the audience to do the same
  • Leave time for Q&A sessions 

After the event

No matter whether the event you are running is online or offline: it is always important to follow up with attendees. Sending a post-event survey to understand participants’ experience will show that you care and will help you to understand the outcome of the event. Also, include a sign-off thanking everyone, both participants and speakers. Share the meeting recording with those who missed it. 

The new normal has boosted the world of online events. Many of you have moved your events online, and we hope this article helps you make them a success! 

Need more answers on this topic? Let us know in the comments below, or if you are a Plesk Partner, get in touch with your Account Manager and they will be happy to provide whatever guidance they can.

The Beginner’s Guide to LiteSpeed Cache for WordPress

Litespeed for WordPress Plesk

Congratulations! You’ve installed the LiteSpeed Cache for WordPress plugin, activated it, and are ready to take the next step.

But what does that mean?

For a lot of us, the sight of the settings tabs is impressive enough to make you want to dive in. But others can become overwhelmed and feel almost frozen by the sheer number of options available.

Sound familiar? Don’t worry—you’ve come to the right place.

In this post, we’ll look at setting up LSCache in a quick, simple way. We’ll explore the major details you need to know to take full advantage of the LiteSpeed WordPress cache plugin.

 

What do I do now that I’ve installed LSCache for WordPress and activated it?

LSCache for WordPress basically serves two roles: it’s a full-page cache for a website’s dynamically-generated pages and a site-optimization plugin.

Many users who install LSCache focus on utilizing its caching functions and consider everything else to be the cherry on the cake.

The crucial thing to remember is you can enable the caching functions and ignore the rest of it. You have that freedom, which is one of the most appealing aspects of the LiteSpeed cache for WordPress.

When you activate it, you’ll see that everything is disabled. You can turn caching on by going to LiteSpeed Cache > Cache > Cache and switching Enable Cache to ON.

Now, you could leave your LSCache configuration there if you wanted to. You could forget about experimenting with additional settings and this WordPress cache plugin would likely cache your website brilliantly. We selected the default settings to work with most sites straight away.

As we move on, we’ll consider the Cache section’s first four tabs and their functions. They’re the cache’s most basic settings.

Using LSCache for WordPress as a Beginner

Cache Tab

On the Cache tab, the first option enables or disables the caching functionality. The rest of the settings let you define the content types to be cached. Everything is enabled by default. Feel unsure what these settings actually do? You may be best keeping them set to their respective defaults for the time being.

TTL Tab

TTL (Time To Live) applies to the length of time, in seconds, that a page can stay in cache before it’s regarded as being stale. When a page’s TTL is reached, it’ll be cleared out of the cache. We selected default TTLs that should be suitable for the majority of websites, but you can feel free to adjust them as you see fit.

Purge Tab

In certain scenarios, pages should be cleared from the cache ahead of their natural date of expiry. In this section, you can set the rules for this behavior. Default selections should be suitable for most sites, though you can tweak them if that works best for you.

A Brief Example

Let’s say you create a fresh post. You can give it the tag “cakes” and publish it in your “cooking” category. When you do this, a number of pages will change: the homepage, the cooking category archive page, the cooking tag archive page, the author archive page, and possibly some others.

Each of the pages affected will have to be cleared to avoid stale content being served. These settings make it easier to change the rules to suit your site’s requirements.

Excludes Tab

You might find you don’t want to cache certain pages. The Excludes Tab options enable you to define which parts of your site should be excluded from caching. It’s unlikely that you’ll need to adjust these settings for most sites, and they’re available so that you can make custom exceptions to caching rules as required.

 

The Remaining Four or Five Cache Tabs

You will have either four or five remaining Cache tabs (depending on whether you enabled WooCommerce). They cover caching types that are more advanced. Let’s take a closer look as we continue your LSCache configuration guide.

ESI

ESI (Edge Side Includes) is a method allowing you to “punch holes” in public content, so you can fill them with content that is uncached or private. It’s helpful for a number of things, including personalized greetings and shopping cart widgets. However, it’s deactivated by default.

Object

The Object tab’s settings give you the flexibility to control an external object cache (such as LSMCD, Redis, or Memcached) that is enabled and configured by the server admin.

Browser

Browser cache is a client-level cache for static files. When this has been switched on, static files (e.g. images) will be stored locally on a user’s computer/device when they’re requested for the first time. In the future, the content will be retrieved from this local storage until the browser cache expires. This tab’s settings control the browser cache.

Advanced

This tab’s name makes it pretty obvious that only users with a little more experience should check it out. You’re unlikely to use this, though you might if you have a conflict of some sort with a different cache plugin.

WooCommerce

LiteSpeed Cache can be utilized with WooCommerce. When you enable WooCommerce, this tab will appear. It gives you the flexibility to configure settings for caching shop content.

 

Additional LSCache Plugin Sections

We still have a number of other LSCache plugin sections to explore:

Dashboard

In the LiteSpeed Cache Dashboard, you can view the status of your LiteSpeed Cache and QUIC.cloud services at a glance. These include Low-Quality Image Placeholders, Image Optimization, Cache Crawler, Critical CSS Generation, and others. You also have options to assess your page load times and page speed score, both of which are vital to user experience.

General

In this section, the settings control your QUIC.cloud services usages, as well as allowing you to upgrade the plugin automatically and determine which messages should be presented on your dashboard.

CDN

With this section, you can configure your Content Delivery Network to be used with WordPress. But don’t worry if you don’t bother with a Content Delivery Network. By default, CDN support is deactivated.

Image Optimization

With LiteSpeed Cache for WordPress, you can optimize images to make them smaller and less time-consuming to transmit. You can do this via a QUIC.cloud service, and can control it in this section.

Page Optimization

You can take a number of non-cache measures to speed up your WordPress site, many of which are supported in this tab. For instance, CSS and JavaScript minification and combination, as well as HTTP/2 push, asynchronous and deferred load, etc.

Don’t know what any of this means? That’s fine. By default, they’re disabled anyway, so there’s no need to worry about them.

Database

In this section, you’re free to optimize your WordPress database. This is useful for speeding up your site. The LiteSpeed for WordPress cache DB Optimizer makes executing a number of these tasks in your WordPress database easier.

Crawler

By default, the crawler is disabled, but when it’s active, it will travel your site and refresh pages that have expired from the cache. But be aware: crawling can be a resource-intensive process, so not every hosting provider permits it. If your hosting provider allows crawling, though, it’s an effective way to ensure your cache stays fresh.

Toolbox

The Toolbox section has what you need if you’re looking to export your site settings, purge the cache manually, or debug issues. But the Environment Report is likely to be the most helpful thing here.

So, that’s the end of our LSCache configuration guide for newcomers! You should have the details you need to get set up quickly, efficiently, and confidently.

LiteSpeed Cache for WordPress and Plesk

To utilize the full power of LiteSpeed Cache for WordPress you need to use it with LiteSpeed web server. Plesk hosting control panel provides an opportunity to install, configure and manage LiteSpeed web server easily. To have a better idea about Litespeed on Plesk installation process please read this LiteSpeed installation and configuration guide.