Hello Pleskians! This week we’re back with the sixth episode of the Official Plesk Podcast: Next Level Ops. In this installment, Superhost Joe welcomes back Lukas Hertig, our Highest Order Pleskian, to have a chat about hyperscale cloud services.
In This Episode: Cloud-Washing, Competing in a Hyperscale Cloud Environment and Specializing Your Niche
What do we mean when we’re talking about cloud services? What is a hyperscale cloud provider? How can hosting companies compete in a hyperscale cloud environment? Joe and Lukas get the ball rolling on cloud computing in this week’s Next Level Ops. “Unfortunately, there is a lot of “cloud-washing” out there in the market,” says Lukas.
The main idea behind cloud computing is that it lets you share resources. Amazon was the first to consider this idea when it wanted to scale its services back in the 2000s. Companies can now run their applications on top of technology infrastructure provided by Amazon Web Services. These days, cloud computing is available globally. And a few big competitors have entered the market. One of the biggest advantages cloud services provide is that you can keep your data and your services where your customers are.
That said, in what circumstances can a company use cloud services? “If you want to use cloud services, it depends highly on your use case or your business,” says Lukas. “All the great stuff that we’re personally using today – Netflix, Uber, Shopify – is backed by cloud services.”
- Advantages of using cloud services. There has been concern among European companies about privacy in the cloud. However, today cloud providers are fully compliant with GDPR and local privacy regulations. This has made it easier for businesses to use such services. Using cloud services also depends on your use case. If you are a large enterprise, it allows you to spin up servers closest to your customers at the click of a button. When you are a start-up, it allows you to scale your services very fast.
- Competing in a hyperscale cloud environment. Hyperscale cloud providers have made cloud infrastructure a commodity. So you need to find new ways to compete on a different layer, not just at the infrastructure level. For hosting companies that means moving from “generalist” to “specialist” managed services. Hosting companies should investigate what niche their customers belong to. This will enable them to provide more targeted technologies and services to their end users.
- Partnering with hyperscale cloud providers. You can partner with companies like AWS and DigitalOcean using their partner programs and build on top of their hyperscale cloud. These companies are huge but they’re also human! It’s not all about competing but using existing services and building strategic relationships for growth.
- Benefiting from hyperscale cloud technology. The rise of the platform plays a role here, i.e. look at platforms like Wix and Shopify who are actually using hyperscale cloud infrastructure to provide services to their users. Companies can develop more customized solutions using technology from hyperscalers. These solutions may not even be possible without hyperscaler technology!
…Alright Pleskians, it’s time to hit the play button if you want to hear the rest. If you’re interested in hearing more from Lukas, check out this episode. If you’re interested in knowing more about cloud service models, take a look at this guide. Remember you can find all episodes of the official Plesk Podcast here and here. And if you liked this episode, don’t forget to subscribe and leave a rating and review in Apple Podcast. We’ll be back soon with the next installment.
The Official Plesk Podcast: Next Level Ops Featuring
Joe is a college-accredited course developer. He is the founder of Creator Courses.
Lukas is the SVP Business Development & Strategic Alliances at Plesk.
As always, remember to update your daily podcast playlist with Next Level Ops. And stay on the lookout for our next episode!