The coronavirus situation has been a difficult experience for businesses of all sizes. However, the most vulnerable are small and medium-sized businesses from different industries. In particular, the ones facing interaction with customers in this challenging social distancing and self-isolation.
While many cities are still in lockdown and people keep avoiding public places, most of the nonessential businesses have been forced to close down. This new reality brings significant changes in the overall shopping behavior of people all around the world. Customers start changing what they buy, where, when, and how.
Fortunately, many business owners and managers realized the new shopping behavior of their customers and the need to adapt and be flexible to meet changing necessities. And the importance of online presence for most online shops. Those businesses will need management software, cyber-security measures, as well as digital marketing tools for advertising.
Marketing Tips to Help Your Business
It doesn’t matter if you’re new to marketing or already have developed a marketing strategy for your business. Marketing during hard times requires sensitivity. And here are some general tips on how to market during COVID-19. Let’s go through them:
1. Stay Relevant to Your Consumer’s Needs
One of the best ways to stay relevant in these uncertain times is to tell your customers how your company is dealing with the pandemic. Tell relevant, authentic stories – to show your customers that you’re there during these difficult times. And stay hopeful for the future.
2. Be Supportive of Your Customers
Try and show empathy and support in all your communications with your customers. Tell your customers what you’re doing to help the community and try to make their life easier. This will show your customers that they’re in good hands and that they made the right decision for choosing your company.
3. Focus on Your Digital Channels
This is a good time to review and implement new digital strategies for your online business. Here are some key areas to focus on:
- Reanalyze your overall marketing plan focusing on your story, site, and data.
- Identify user questions related to your business and address them on your blog.
- Create your SEO strategy and start optimizing your website. Extensions like SEO Toolkit can help you maximize your search engine traffic.
- Do some keywords research.
- Update your Google My Business listings.
4. Be Present on Social Media
Publish content that’s relevant to the reality of your audience. And tell how your brand can solve their problems. Focus on strengthening your relationship with your customers by answering their questions and sharing their stories. It’s important to encourage your customers to be kind and help each other in your own example. You can take a look at other resources from our blog for tips on how to use social media effectively.
5. Implement Email Marketing to Your Overall Marketing Strategy
It’s no secret that email marketing is one of the cheapest and most profitable marketing activities you can apply in your marketing strategy. Nowadays, it’s a good time to keep your customers updated about your business, products, and novelties. So, don’t forget to send good vibes and remind people of the good in the world.
6. Offer Discounts and Promotions
Offering discounts in days of crisis can help not only attract new customers, but also in gaining loyalty among existing customers, driving traffic to your site, and increasing your sales. You can do charitable sales promotions which can boost conversion as customers may purchase items for themselves by doing good for others.
A Final Word
We know that we’re all somehow being affected by these unprecedented times. And therefore at Plesk, we want to help bring businesses like yours online with our special offers. Take a look at our current plans and find the option that best fits your business.
Is your business suffering the effects of the pandemic? What changes have you implemented to keep your business afloat? Let us know in the comments below. We’re here to help.